The Mercury (Pottstown, PA)

Small businesses still struggling to find enough workers

- By Mae Anderson

NEW YORK » Some small businesses are still struggling to hire qualified workers, even as Americans return to the U.S. job market in droves.

Hiring and retaining employees remains the top challenge for small businesses, according to a survey of 1,100 businesses by Goldman Sachs 10,000 Small Business Voices out last week. Ninety percent of businesses that are hiring are finding it difficult to recruit qualified candidates for open positions.

In general, the U.S. job market is sizzling. An unexpected­ly strong recovery from the brief but devastatin­g coronaviru­s recession left companies scrambling to recall workers they had laid off in the spring of 2020 and to find new ones. Over the past year, U.S. employers have added an average of more than 540,000 jobs a month. The Labor Department is expected to report Friday that employers hired another 396,000 last month, according to FactSet.

Small business owners believe the job market is a tale of two recoveries. Eighty-eight percent of respondent­s in the Goldman Sachs survey say small businesses are struggling relative to larger companies in their local communitie­s. Forty-two percent say they have lost employees to larger businesses that are paying more.

“Small businesses are struggling to compete with larger employers on pay and benefits and cite a lack of qualified workers,” said Joe Wall, National Director of Goldman Sachs 10,000 Small Businesses Voices.

Data from payrolls processing firm ADP show a widening gap in hiring between businesses with 500 or more employees and businesses with less than 50 staffers. Those smaller businesses have lost jobs in three of the past four months.

In March, employers advertised a record 11.5 million job openings. The United States now has two job openings for every unemployed person. But a large number of smaller businesses say they’re having trouble getting candidates to even apply for openings, particular­ly in the hard-hit leisure and hospitalit­y industry. Owners are taking on more work themselves and improvisin­g other ways to get by.

“I’m worried about burnout. … It’s frustratin­g, very frustratin­g,” said Shirley Hughes, owner of Sweet Cheats bakery in Atlanta.

Sweet Cheats had nine staffers at the pre-pandemic peak. Now Hughes has two plus herself. She’s curtailed business hours — closing time has gone from 8:30 p.m. to 6 p.m. and now 4 p.m. — giving her and her two bakers more time in the kitchen. Still, Hughes says she now works 80 to 90 hours a week.

Inflation is another challenge. Higher expenses not only hurt businesses’ bottom lines, but also affect how well they can retain and attract workers. Before the pandemic, Hughes would get hundreds of applicants for openings. Now, she says she’s lucky to get one or two, and they tend to want $18 or $20 an hour, when she offers $14 or $15 for experience­d bakers.

Hughes has had to add benefits for her two long-time staffers to hang onto them.

Teresa Depola is also taking on more work herself because of a lack of available help. She opened Betty Boops Diner in Albany, New York, 10 years ago, with her husband and son, and kept running it after she and her husband divorced.

While she ideally would have three staffers to run the place, lately she’s been a one-person workforce: cooking, waitressin­g, and even running deliveries.

“It’s small enough so I can do it myself, it’s not bad,” she said. Still, she would like to add some staff so she could serve dinner again. She’s been serving breakfast and lunch only and closing at 3 p.m. since the pandemic started. And she doesn’t see the job picture improving anytime soon.

“I don’t think it’s going to change for a while,” she said. “I’m going to keep it the way it is right now, people are not willing to work just yet. I’m still having a lot of trouble finding staff.”

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