DATTCO unveils 2 new ‘wrapped’ buses

ESSEX — Two DATTCO motor coaches featuring photos of central Connecticut tourism attractions and the state’s tourism website, CTvisit.com, were unveiled late last week at the Essex Steam Train and Riverboat.

The two buses, part of DATTCO’s in-service fleet, will carry thousands of passengers and traverse the Northeastern United States and Canadian highways for the next two years or longer, generating 30,000 to 70,000 views per day, according to a news release.

The “wrapped” buses, an 81-passenger, double-decker motor coach and a 52passenger motor coach, are the result of a partnership between DATTCO and the Central Regional Tourism District. Reinstated in March, the Central Regional Tourism District represents 65 cities and towns in Greater New Haven, Greater Hartford and the Connecticut River Valley, according to the release.

“We are thrilled to partner with the Central Regional Tourism District to generate awareness for the attractions in Central Connecticut,” Donald DeVivo, DATTCO president, said in a statement.

Featured Central Connecticut attractions include the Mark Twain House and Museum in Hartford, Saybrook Point Inn, Marina and Spa in Old Saybrook, and the New England Air Museum in Windsor Locks.

“We are beyond pleased that the Central Regional Tourism District was refunded this fiscal year and grateful to DATTCO for helping us ‘get rolling,’ quite literally, with these beautiful buses showcasing and promoting our region,” Johanna Bond, vice president of the Middlesex County Chamber of Commerce and executive director of the Central Regional Tourism District, said in the statement.

“The bus wraps are a great example of a publicprivate partnership coming together to help promote tourism in Connecticut,” Randy Fiveash, director of the Connecticut Office of Tourism, said in the release.

“We are excited to have DATTCO and the Central Regional Tourism District as industry partners — together we are able to maximize resources and help grow Connecticut’s $15.5 billion tourism industry,” he added.

Contributed photo Two DATTCO motor coaches featuring photos of central Connecticut tourism attractions and the state’s tourism website were unveiled last week at the Essex Steam Train and Riverboat in Essex.