LOSING THEIR LUSTER

With demand diminishing, shoeshine stands begin to vanish

On a recent winter weekday at Penn Station Shoe Repair and Shoe Shine, men hop onto shoeshine chairs and pull out newspapers and phones to read while shoeshiners get to work applying polish and elbow grease to loafers, boots and other leather shoes.

When finished, these customers hand over $8 in cash at a counter where a sign reads “We’re not God, but we do save soles.”

Shoeshining has a long history in the U.S. In the 1860s, Horatio Alger popularized the “ragsto-riches” American narrative with his book “Ragged Dick” about a shoeshiner (or “bootblack”) who works his way up to wealth. “Shoeshine boys” (and occasional girls) have over

the decades been depicted in countless movies and TV shows ranging from classics

like Vittorio De Sica’s 1946 “Shoeshine,” to racist caricatures of Black shoeshiners.

Today, the tradition of getting a quick polish from a rag-toting shoeshiner is greatly diminished, and many stands similar to the one in Penn Station have disappeared across the country.

The decline has been exacerbated by the pandemic, remote working and the rise in popularity of more casual workwear when people did return to the office. SC Johnson, which makes the biggest shoe polish brand, Kiwi, even said in January that it had stopped selling the brand in the U.K. due to softening demand (they still sell it in the U.S.)

The last time the Census listed shoeshining as a discrete business was 2007, when only 30 establishments were counted. The more-encompassing shoe repair market has declined an estimated 23% between 2013 and 2023 to $307

Mary Altaffer/Associated Press photos Bertha Gomez shines a customer’s shoes at the Alpha Shoe Repair Corp. on Feb. 3 in New York. Once a common practice, the tradition of getting a quick polish from a rag-toting shoeshine has become more of a rarity, and many stands have disappeared across the country.

Jairo Cardenas, left, owner the Alpha Shoe Repair Corp., shows the repair made on a customer’s shoes on Feb. 3 in New York. Business at the shop, which Cardenas has run for 33 years, is down 75% compared with prior to the pandemic. Shoe repairs typically bring in more money than shines.