Blue Di­a­mond al­mond milk will glide down a Pasadena street Tues­day

The Modesto Bee (Sunday) - - Local - BY JOHN HOL­LAND jhol­[email protected]­bee.com

Blue Di­a­mond Grow­ers has its first-ever float in the Tour­na­ment of Roses Pa­rade, a flow­er­stud­ded trib­ute to its al­mond milk.

The New Year’s Day tra­di­tion will take place in Pasadena for the 130th time, start­ing at 8 a.m. Tues­day be­fore a na­tional TV au­di­ence.

The milk un­der the Al­mond Breeze la­bel is among the top-sell­ing prod­ucts from Blue Di­a­mond. The co­op­er­a­tive makes the milk at its head­quar­ters in Sacra­mento and also has plants in Sal­ida and Tur­lock.

An artist ren­der­ing of the float shows a tall glass of the bev­er­age, along with al­mond blos­soms, pol­li­nat­ing bees and ma­ture nuts. Per the pa­rade rules, the float also will have lots of flow­ers — about 18,000 roses and 23,000 other types.

Rid­ing the float will be five Blue Di­a­mond grow­ers and their fam­i­lies: Pat Romero of Tur­lock, Kevin Hall of At­wa­ter, Steve Mas­saro of Chowchilla, Craig Ful­wyler of Wasco and Gurchu­ran Dhillon of Bak­ers­field.

The pa­rade will be live on ABC, NBC, the Hall­mark Chan­nel and Uni- vi­sion. It is a pre­lude to col­lege foot­ball’s Rose Bowl, this year pit­ting Ohio State against Wash­ing­ton.

The al­mond milk float fol­lows those en­tered in 2016 and 2017 by the Cal­i­for­nia Milk Ad­vi­sory Board, cel­e­brat­ing dairy prod­ucts from cows. The Tracy-based board had its own fam­ily farm­ers rid­ing along.

New Year’s might be a day of cel­e­bra­tion, but the two kinds of milk have been a source of ten­sion in re­cent months. The dairy in­dus­try, fac­ing com­pe­ti­tion from plant­based al­ter­na­tives, has asked the U.S. Food and Drug Ad­min­is­tra­tion to bet­ter en­force la­bel­ing rules that say milk must come from se­cret­ing ani- mals.

Names of Note rec­og­nizes peo­ple and or­ga­ni­za­tions for their con­tri­bu­tion to their commu- ni­ties. Sub­mit items to jhol­[email protected]­bee.com.

BLUE DI­A­MOND GROW­ERS Blue Di­a­mond Grow­ers

Par­tially as­sem­bled float for the Tour­na­ment of Roses Pa­rade for Blue Di­a­mond Grow­ers of Sacra­mento, Calif. The float will fea­ture a large glass of Blue Di­a­mond’s al­mond milk at the Jan. 1 event in Pasadena.

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