Here’s how to get no­ticed on LinkedIn

Stand out in a sea of LinkedIn users and cap­ture the at­ten­tion of job re­cruiters by op­ti­miz­ing your LinkedIn pro­file to­day.

The Morning Call (Sunday) - - SCOPE OUT JOBS - Ellen Bick­ford for TopRe­sume

Whether you’re cur­rently on the job hunt or sim­ply look­ing to im­prove your so­cial me­dia pro­files for on­line-net­work­ing pur­poses, op­ti­miz­ing your LinkedIn pro­file is a smart idea. Ac­cord­ing to a Job­vite sur­vey, 87 per­cent of re­cruiters turn to LinkedIn for find­ing, eval­u­at­ing, and reach­ing out to new job can­di­dates. In the cur­rent dig­i­tal era, op­ti­miz­ing your LinkedIn pro­file and other so­cial me­dia pages is more im­por­tant than ever to stand out among other pro­fes­sion­als in your field.

How­ever, it can be chal­leng­ing to fig­ure out ex­actly how to make your LinkedIn pro­file at­trac­tive to re­cruiters. You may be won­der­ing: What truly makes a dif­fer­ence on your pro­file? Or, which fea­tures should you pay at­ten­tion to, and how of­ten should you up­date your sta­tus?

Here are some ac­tion­able tips on how to get no­ticed on LinkedIn and be­gin to at­tract HR experts and other pro­fes­sion­als in your field.

How to get no­ticed on LinkedIn Op­ti­mize your pro­file

You want to en­sure you’re mak­ing a great first im­pres­sion when re­cruiters ini­tially hit your LinkedIn pro­file. The good news is that LinkedIn walks you through each step to op­ti­miz­ing your pro­file. Be sure to fill out each sec­tion of your pro­file as thor­oughly as you can, pro­vid­ing lots of de­tail on your past and cur­rent job po­si­tions.

Ad­di­tion­ally, con­sider think­ing out­side the box to re­ally make your pro­file stand out. A great way to do this is by pro­vid­ing a cap­ti­vat­ing in­tro sec­tion of your pro­file, and use bul­let points or a num­bered list through­out your pro­file for eas­ier read­abil­ity. Also, think about up­load­ing an ex­am­ple of your work via a photo at­tach­ment in the first sec­tion of your pro­file.

Keep your so­cial me­dia so­cia­ble

Although it may seem ob­vi­ous, most peo­ple for­get to be so­cial on their so­cial me­dia plat­forms. This is es­pe­cially im­por­tant when you’re try­ing to stand out in the sea of LinkedIn users and find a new job. Be sure to in­ter­act with oth­ers on the plat­form at least ev­ery other day. If this is dif­fi­cult for you to re­mem­ber to do, con­sider set­ting re­minders via your on­line cal­en­dar or what­ever app you use to keep your­self or­ga­nized.

Try in­ter­act­ing with peo­ple in two dif­fer­ent ways. First, com­mu­ni­cate with your cur­rent LinkedIn con­nec­tions. You can do this by com­ment­ing on their sta­tus up­dates and ar­ti­cles they write. You can also reach out to them and ask them to con­nect you to some of their LinkedIn con­nec­tions in your in­dus­try that are rel­e­vant to your job search. The more ac­tive you are on LinkedIn, the more vis­i­ble you be­come to re­cruiters that your con­nec­tions know.

Next, con­sider reach­ing out to peo­ple you aren’t con­nected with yet. You can find these peo­ple in the “My Net­work” sec­tion of LinkedIn un­der the “Rec­om­mended for You” cat­e­gory. Ad­di­tion­ally, try search­ing for com­pa­nies you have an in­ter­est in work­ing for and ex­plore their em­ploy­ees listed on LinkedIn. You can ei­ther di­rectly re­quest to con­nect with them or send them a di­rect mes­sage and in­tro­duce your­self.

Stay con­sis­tent

All too of­ten, LinkedIn users for­get to show up on the so­cial net­work and re­main ac­tive on a con­sis­tent ba­sis. Re­mem­ber, con­sis­tency is key when you’re try­ing to make a pos­i­tive im­pres­sion on any so­cial me­dia plat­form. Re­cruiters will want to see that you are dis­ci­plined enough to log in and share valu­able con­tent on a weekly ba­sis.

The bot­tom line? If you’re try­ing to fig­ure out how to make your LinkedIn pro­file at­trac­tive to re­cruiters, be sure to re­main vis­i­ble.

Tak­ing the time to op­ti­mize your LinkedIn pro­file will al­low job re­cruiters to find you among the thou­sands of other users. Re­gard­less of if you’re try­ing to find a new job or sim­ply put feel­ers out for avail­able po­si­tions, tak­ing the time to im­prove your LinkedIn can ben­e­fit you in sev­eral ways.

This ar­ti­cle first ap­peared on TopRe­sume, ded­i­cated to pro­vid­ing job seek­ers with qual­ity ca­reer re­sources and re­sume-writ­ing at an af­ford­able price since 2014. To see other ca­reer-re­lated ar­ti­cles, visit TopRe­sume’s Ca­reer Ad­vice web­site at topre­sumes. com/ca­reer-ad­vice.

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