The Morning Call (Sunday)

Consumers have power to fight inflation

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As a consumer you hold the power to aid in the fight against inflation. The weapon is every item you purchase.

It’s simple: You probably know the price of every item you purchased in the supermarke­t or small store in the last two years. If an item has been raised more than 20% in that time, stop buying it. If an item has been reduced in size significan­tly and they have raised the price dramatical­ly, stop buying or look for a substitute.

It may not be exact, but your switching will put pressure on the giant corporatio­ns to lower prices. Be patient. It will not happen overnight, but it will happen if you stick to a powerful weapon: your buying power.

I have not bought a branded soft drink in a year. Are the alternativ­es exactly the same? No, but it is amazing how one quickly adjusts. I can tell you one thing: The shelves of the brands are never empty

Stephen Aronson

Allentown

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