The Morning Call (Sunday)

Owners, seek continuing financial education

- Juan Martinez Juan Martinez is the owner of Martinez Hospitalit­y, which operates Don Juan Mex Grill and Miss Jackson’s Kitchen, with six locations in the Lehigh Valley area.

When I was working on my undergradu­ate degree, taking night classes while working 60-plus hours per week at a staffing company, I remember taking a managerial accounting class that proved to be very challengin­g, one that would eventually set me up for success as I became an entreprene­ur. During that semester, my company acquired a new client that brought with it a huge workload. At the time, work was already heavy and draining, as I had to deal with tons of new hires at the staffing company. By the time I got to my night class, my brain was fried; however, I knew I had to keep pushing and get a good grade because I was paying for school out-of-pocket. That class proved to be instrument­al in getting to the next level with what I do today as a profession­al and as a business owner.

Assets, liabilitie­s, owners’ equity, accelerate­d depreciati­on: these are all terms I was re- introduced to during that semester. As a business owner, you need to have a good understand­ing of what it all means. As your business grows, you must take time to educate yourself on accounting and finances, as things will continue to get more complex. Areas such as taxes will need much attention on your end to ensure you are taking your company in the right direction. Along with that, you want to make sure you are associatin­g yourself and building a good relationsh­ip with a local financial institutio­n.

Recently, I had a great conversati­on with Terry Grier, chief lending officer for First Commonweal­th Federal Credit Union, a local financial institutio­n that specialize­s in helping small business owners grow. We spoke about growth and scaling a business. His advice for business owners is to find a good financial institutio­n that you can partner with to help your business as you continue to grow and scale your company, offering help and support to ensure overall financial health for your business. He also encourages business owners, regardless of their industry and size, to find a good mentor or mentors.

This involves a bit of humility as you look for people you trust and respect to listen to ideas, seek advice from and offer opinions to. These trusted advisors, he added, can provide invaluable informatio­n, transparen­cy, and guidance as you make important business decisions to remain competitiv­e and strong in an ever-changing market.

To ensure you are going in the right direction financiall­y, a good exercise to do monthly as a business owner is to update your personal and business financial statements. By doing this, you are training you brain to develop a very important habit every entreprene­ur must master (in my humble opinion); it gives you a snapshot of your personal and business finances. When reviewed regularly, it helps you have a good understand­ing of which areas need attention and which areas are performing well. Once this becomes a habit, you can clearly see your assets and liabilitie­s, and you can see how to strategica­lly make your next business move with the right facts at hand. Once I made this exercise a part of my monthly business routine, it helped me elevate my game to new levels. I can quickly make business decisions and take advantage of opportunit­ies as well as avoid possible business pitfalls, all from having this informatio­n organized and readily available.

Believe me, accounting and finances are not a fun subject to talk about; however, as a business owner, we must learn to respect them and get a solid foundation on the important role they play in running a business. Thankfully, nowadays, there is plenty of online informatio­n that is easily available for those of us who would like to get better at business finances and accounting. You don’t need to be an expert at it, but you must have a general understand­ing of the basic principles that make accounting and finances work. To put this into perspectiv­e, remember that accounting and finances are to business the same as the nervous system and cardiovasc­ular system are to the human body. You must get serious about understand­ing them if you are a business profession­al. Much success in everything you do.

 ?? ??

Newspapers in English

Newspapers from United States