Le­high Val­ley maker of Mane 'n Tail con­tin­ues ex­pan­sion

The Morning Call - - BUSINESS CYCLE - By An­thony Sala­m­one


In Oc­to­ber 2014, Straight Arrow Prod­ucts Inc. broke ground on its sec­ond Le­high Val­ley site, in Forks Township, with plans to dou­ble its size in the next five to 10 years.

Those plans ap­pear to be on track, as al­most ex­actly five years later it’s ex­pand­ing again.

The pri­vately owned maker of prod­ucts for horse and hu­man care on Tues­day will break ground on a 25,000-square-foot ad­di­tion to its Forks man­u­fac­tur­ing plant.

The $3 mil­lion project is part of a four-phase ex­pan­sion at 900 Con­roy Place in Forks In­dus­trial Park, near Route 33.

The com­pany has its head­quar­ters and other op­er­a­tions in Le­high Val­ley In­dus­trial Park V in Beth­le­hem Township.

Devon B. Katzev, Straight Arrow pres­i­dent and CEO, said the com­pany em­ploys about 80 peo­ple and is on tar­get to ex­pand twice more in Forks in the next five years.

With the next phases, the com­pany could add 30 jobs, he said.

Started in 1970 in War­ren County, New Jersey, Straight Arrow be­came a cross­over suc­cess early on with its Mane ‘n Tail sham­poo and con­di­tioner. The prod­uct went from tack­shop sta­ple used on horses to a sa­lon se­cret sell­ing world­wide.

The com­pany also sells horsegroom­ing prod­ucts and a line of ther­a­peu­tic items for peo­ple. Its other brands in­clude names such as Hoof­maker and Min­eral Ice.

Straight Arrow pre­vi­ously re­ceived $4.3 mil­lion in pub­lic fund­ing via two loans to­ward the ini­tial phase se­cured through the Penn­syl­va­nia De­part­ment of Com­mu­nity & Eco­nomic De­vel­op­ment, DCED spokes­woman Casey Smith said.

Katzev said the com­pany does not plan to seek pub­lic fund­ing for the next ex­pan­sion.

Morn­ing Call re­porter An­thony Sala­m­one can be reached at 610-820-6694 or asala­m­[email protected]

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