The Morning Call

Closing Purdue Pharma won’t help opioid victims

- By Joe Nocera Joe Nocera is a Bloomberg Opinion columnist covering business.

There are few quotations that have stuck with me over the years like the one delivered by the anti-tobacco scientist Stanton Glanz in 2006, when I was writing an article about Altria Group Inc. Asked what his ultimate goal was, he didn’t say it was to get people to stop smoking. He said it was “to destroy the tobacco companies.”

I thought of that line on Sept. 16, the day after Purdue Pharma LP filed for bankruptcy. The filing was inevitable: No company can withstand over 2,600 lawsuits from states, counties, cities and Native American tribes all across the country.

As part of its bankruptcy filing, Purdue unveiled a settlement proposal that would set up a trust to give cash to those affected by the opioid crisis it helped trigger with its primary product, the painkiller OxyContin. The money, which Purdue estimated at around $10 billion, would come from the company’s present and future profits, as well as $3 billion from Purdue’s owners, heirs of founders Arthur, Mortimer and Raymond Sackler. Some 24 states were backing the settlement, along with five territorie­s and over 1,000 counties. But other states are opposing the settlement, including Massachuse­tts.

Massachuse­tts Attorney General Maura Healey wrote that the proposed settlement “doesn’t hold the company or its owners accountabl­e.” she Accountabi­lity means “shutting down Purdue for good,” Healey wrote.

That’s just crazy. The goal should be to provide money that government entities can use to combat the crisis. It should be to develop pain-relief drugs that are abuse resistant. It should be to find ways to manage severe pain without relying on drugs that addict and kill.

At the hearing Tuesday in White Plains, New York the company’s lead attorney, Marshall Huebner of Davis, Polk & Wardwell, outlined the Purdue plan. A trust would be set up, controlled by the plaintiffs, to dole out money to communitie­s and individual­s who had legitimate claims of being harmed by opioids. The trust would take control of Purdue, meaning that those who are now suing Purdue would effectivel­y own the company. It would continue to manufactur­e OxyContin, but the owners would also be able to direct the company towards developing drugs to counteract opioid addiction. Meanwhile, Purdue profits would be sent to the trust.

The real bone of contention between those who back the settlement and those who oppose it isn’t so much what will happen to Purdue as it is what will happen to the Sacklers. Huebner made much of the fact that the family would be selling another pharmaceut­ical company it owns to help raise the $3 billion. But that is exactly what galls critics like Healey: selling a company to raise money is different from taking money out of your pocket and handing it over to the people who are suing you.

At the hearing, Purdue’s lawyers went out of their way to assure the court and the critics that the company was disassocia­ting itself as much as possible from the Sacklers. No Sackler family member remained on the board. No Sacklers would get their legal fees paid by the company. No Sacklers would get any of the retention bonuses and other money the company was spending to hold onto key employees. Be that as it may, it seems pretty clear that critics like Healey won’t be satisfied unless the settlement inflicts more pain on the family.

Right now, the bankruptcy has stopped all litigation against Purdue, including from the government entities that are opposing the settlement. Over the next few months, bankruptcy court Judge Robert Drain will have to decide whether the lawsuits brought by those who have not agreed to settle can continue. As Bloomberg News pointed out on Tuesday, while Drain could put all litigation on hold, the law tends to favor attorneys general who want to keep suing. If he allows the suits to continue, the settlement will fall apart.

A better approach would be to encourage the various government entities to forge a settlement with Purdue that excluded the Sacklers. Then they could continue suing family members, or craft a different settlement with them that took away a significan­t portion of the $13 billion they are said to be worth.

In 1981, Johns Manville, an insulation and roofing manufactur­er facing thousands of lawsuits for covering up the dangers of asbestos, filed for bankruptcy. It was the first company to employ the technique Purdue hopes to use: It set up the Manville Trust and seeded it with 75 percent of the company stock. The trust pays out claims to this day. (Johns Manville, no longer associated with the trust, is now owned by Berkshire Hathaway.)

Here’s the kicker, though. It took seven years for Johns Manville to emerge from bankruptcy and for the Manville Trust to be establishe­d. Even then, tens of thousands of people who had asbestos-related cancer had to wait another three, four or five years to get any compensati­on. And they received only pennies on the dollar.

The entities affected by the opioid crisis can’t wait that long to get relief. They need it now. The settlement that was negotiated between Purdue and the plaintiffs will get them that money. That’s enough reason the settlement on the table is the best way forward, even if it doesn’t satisfy the soul.

 ?? TIMOTHY A. CLARY/GETTY ?? Headquarte­rs of Purdue Pharma LP, the maker of the painkiller OxyContin, in Stamford, Connecticu­t.
TIMOTHY A. CLARY/GETTY Headquarte­rs of Purdue Pharma LP, the maker of the painkiller OxyContin, in Stamford, Connecticu­t.

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