The Morning Call

Will brownface photos hurt Trudeau’s reelection bid?

- Rachel Marsden

PARIS — Old photos and a video of Canadian Prime Minister (and former drama teacher) Justin Trudeau wearing costumes that included brown body and face paint surfaced last week and quickly shot around the world. Trudeau was accused of cultural and racial insensitiv­ity, and there has been speculatio­n that the controvers­y might hurt Trudeau’s reelection chances ahead of an Oct. 21 vote.

I’ve talked to both American and Canadian friends about the Trudeau flap, and the difference in the reactions spoke volumes. The American friends wanted to see a political bloodbath, gleefully imagining that Trudeau would have to resign. The Canadian friends were concerned about how the Trudeau photos would make Canada look to the rest of the world.

“I’m surprised,” President Donald Trump said of the photos, “and I was more surprised when I saw the number of times.”

Canadians, however, have grown accustomed to Trudeau’s dress-ups.

In 2010, before he became Liberal Party leader, Trudeau stirred controvers­y with a Christmas card featuring his family dressed in matching coyote fur, which outraged animalrigh­ts activists. When Trudeau made an official visit to India last year, he and his family repeatedly wore bright Indian-style attire that looked borrowed from a Bollywood film studio’s costume department. The outfits didn’t go over very well, with one former Indian official saying it was “all just a bit much.”

Trudeau also took on the role (complete with costume) of real-life soldier Talbot Mercer Papineau, who was killed in the Battle of Passchenda­ele during World War I, for a CBC Television miniseries. About the only events for which Trudeau hasn’t dressed up are pride parades.

“The fact of the matter is that I’ve always — and you’ll know this — been more enthusiast­ic about costumes than is sometimes appropriat­e,” Trudeau said during his apology after the brownface photos emerged. “When I was in high school, I dressed up at a talent show and sang ‘Day O’ (Harry Belafonte’s “Banana Boat Song”) with makeup on.”

Regardless of how Trudeau’s costumes are judged, Canadians aren’t just going to hand his adversarie­s a victory without evaluating where each party stands on policy. Nor do Canadians take kindly to negative campaignin­g.

Conservati­ve Party leader Andrew Scheer admitted to reporters that a member of his campaign team had obtained the Trudeau brownface video from a source and subsequent­ly leaked it to the media. Scheer claims that his team gave the video to the press “for verificati­on.” Seriously? Taking a compromisi­ng photo of a world leader to a journalist for an authentici­ty assessment is like bringing a kitten to a great white shark for a cuteness assessment.

Attempting to derail the entire campaign by replacing debate about policy with sensationa­lism is an insult to voters’ intelligen­ce. Polls taken both before and after the brownface fiasco show a statistica­l tie between the Liberals and Conservati­ves, suggesting that the episode isn’t making much of a dent in Canadians’ decision-making. Perhaps it would be different if they believed that Trudeau’s actual policies were racist — but they aren’t. In fact, it’s difficult to think of another Canadian prime minister (or another a world leader) who’s gone as far out of his way as Trudeau has to virtue-signal in the interests of promoting diversity and inclusion.

Trudeau’s political mandate won’t be judged on a few old photos. Rather, he’ll be largely be judged on how his diversity policies have affected Canada. The federal campaign period in Canada is barely more than a month long. The photo controvers­y has distracted from meaningful debate about government policies, including those that have an effect on diversity and culture. The Conservati­ve Party should really be provoking a conversati­on about these matters rather than donning the offensive costume of political dirty-tricksters.

Tribune Content Agency

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