Harley-Davidson dealership coming to Lehigh Valley in 2020
Its website says it is the Lehigh Valley’s “closest Harley-Davidson dealership.”
Yet Keystone Harley-Davidson is in Carbon County, which to owner Bob Eggstein means it’s more of a destination trip for motorcycle lovers from the Valley.
But Eggstein has revved up plans to move from Carbon to Whitehall Township, acquiring 3 acres off MacArthur Road to build a 25,000-square-foot dealership that’s scheduled to open in fall 2020.
Eggstein declined to give the cost of the building project. The land cost slightly more than $1 million, according to commercial broker Cindy McDonnell Feinberg of Feinberg Real Estate Advisors.
Right now, customers venturing to Eggstein’s dealership from the Valley typically visit on weekends. But he said Harley-Davidson research shows the largest number of buyers come from “smack dab” along the Route 22 corridor, and relocating to Whitehall will enable customers to stop on the way to and from work, on their lunch breaks, or other times during the week, he said.
“It will make it more accessible to the customer base,” Eggstein said.
Keystone, which is on State Road in Parryville, between Lehighton and Palmerton, will move about 20 miles southeast to 2800 Eberhart Road. Eggstein said construction is scheduled to begin in November.
Harley-Davidson, based in Milwaukee, has not had a Lehigh Valley dealership since Crossroads Harley-Davidson in Center Valley closed Oct. 28, 2011, amid declining sales.
The company’s website lists 50 dealerships in Pennsylvania, including Monroe, Bucks and Schuylkill counties. Pennsylvania is home to the company’s main assembly plant in York.
Eggstein said it took at least five years to find a suitable location. He said the company’s 25 employees will be retained.
Steve Cihylik of Hanna Frederick Commercial represented Gilboy Ford-Mercury Inc., which sold the property. Feinberg Real Estate represented Keystone.
An artist’s rendering shows Keystone Harley-Davidson’s proposed dealership in the Lehigh Valley.