Har­ley-David­son deal­er­ship com­ing to Le­high Val­ley in 2020

The Morning Call - - BUSINESS CYCLE - By An­thony Sala­m­one

Its web­site says it is the Le­high Val­ley’s “clos­est Har­ley-David­son deal­er­ship.”

Yet Key­stone Har­ley-David­son is in Car­bon County, which to owner Bob Eg­g­stein means it’s more of a des­ti­na­tion trip for mo­tor­cy­cle lovers from the Val­ley.

But Eg­g­stein has revved up plans to move from Car­bon to White­hall Town­ship, ac­quir­ing 3 acres off MacArthur Road to build a 25,000-square-foot deal­er­ship that’s sched­uled to open in fall 2020.

Eg­g­stein de­clined to give the cost of the build­ing pro­ject. The land cost slightly more than $1 mil­lion, ac­cord­ing to com­mer­cial bro­ker Cindy McDon­nell Fein­berg of Fein­berg Real Es­tate Ad­vi­sors.

Right now, cus­tomers ven­tur­ing to Eg­g­stein’s deal­er­ship from the Val­ley typ­i­cally visit on week­ends. But he said Har­ley-David­son re­search shows the largest num­ber of buy­ers come from “smack dab” along the Route 22 corridor, and re­lo­cat­ing to White­hall will en­able cus­tomers to stop on the way to and from work, on their lunch breaks, or other times dur­ing the week, he said.

“It will make it more ac­ces­si­ble to the cus­tomer base,” Eg­g­stein said.

Key­stone, which is on State Road in Par­ryville, be­tween Le­high­ton and Palmer­ton, will move about 20 miles south­east to 2800 Eber­hart Road. Eg­g­stein said con­struc­tion is sched­uled to be­gin in Novem­ber.

Har­ley-David­son, based in Mil­wau­kee, has not had a Le­high Val­ley deal­er­ship since Cross­roads Har­ley-David­son in Cen­ter Val­ley closed Oct. 28, 2011, amid de­clin­ing sales.

The com­pany’s web­site lists 50 deal­er­ships in Penn­syl­va­nia, in­clud­ing Mon­roe, Bucks and Schuylkill coun­ties. Penn­syl­va­nia is home to the com­pany’s main assem­bly plant in York.

Eg­g­stein said it took at least five years to find a suit­able lo­ca­tion. He said the com­pany’s 25 em­ploy­ees will be re­tained.

Steve Ci­hy­lik of Hanna Fred­er­ick Com­mer­cial rep­re­sented Gil­boy Ford-Mer­cury Inc., which sold the prop­erty. Fein­berg Real Es­tate rep­re­sented Key­stone.


An artist’s ren­der­ing shows Key­stone Har­ley-David­son’s pro­posed deal­er­ship in the Le­high Val­ley.

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