More than cheaper gas, Gi­ant Food Stores re­vamps re­ward pro­gram

The Morning Call - - BUSINESS CYCLE - By Evan Jones

Gi­ant Food Stores has re­designed its re­ward pro­gram.

The supermarke­t on Mon­day un­veiled Gi­ant Choice Re­wards, which is avail­able at all stores. The Carlisle, Cum­ber­land County, com­pany said that it will give cus­tomers “a way to in­crease their sav­ings through per­son­al­ized of­fers on prod­ucts they al­ready buy.”

“When we de­signed Gi­ant Choice Re­wards, we did so with to­day’s fam­i­lies in mind,” Matt Simon, Gi­ant Food Stores’ chief mar­ket­ing of­fi­cer, said in a state­ment. “We know no two fam­i­lies are the same so no loy­alty ex­pe­ri­ence should be ei­ther. Easy to use, our new pro­gram gives our cus­tomers more of what they’ve been ask­ing for while pro­vid­ing us with a new way to meet their evolv­ing needs, help­ing us de­liver a truly unique cus­tomer ex­pe­ri­ence.”

Ac­cord­ing to Gi­ant, cus­tomers will be able to earn points through per­son­al­ized “bonus earn” of­fers in ad­di­tion to be­ing able to con­tinue earn­ing points on qual­i­fy­ing pur­chases at the rate of one point for ev­ery $1 spent as they do to­day.

When it comes time to re­deem points, cus­tomers can choose from among new of­fers such as con­vert­ing points to dol­lars to save di­rectly on gro­ceries. They may also con­tinue to re­deem for dis­counts on gas, get­ting 10 cents off each gal­lon for ev­ery 100 points earned up to free gas.

In the app, cus­tomers can track their earn­ing progress while man­ag­ing their points and re­wards. Points earned ex­pire on the last day of the month fol­low­ing the month in which they were earned. In ad­di­tion to view­ing their per­son­al­ized of­fers and re­wards earn­ings on the app, cus­tomers can load dig­i­tal coupons, make deli or­ders or place a gro­cery order.

RYAN KNELLER/THE MORN­ING CALL

Gi­ant Food Stores cus­tomers can use points they earn by spend­ing money and new “bonus earn” of­fers to get dis­counts on gas, or con­vert them to dol­lars to save di­rectly on gro­ceries.

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