More than cheaper gas, Giant Food Stores revamps reward program
Giant Food Stores has redesigned its reward program.
The supermarket on Monday unveiled Giant Choice Rewards, which is available at all stores. The Carlisle, Cumberland County, company said that it will give customers “a way to increase their savings through personalized offers on products they already buy.”
“When we designed Giant Choice Rewards, we did so with today’s families in mind,” Matt Simon, Giant Food Stores’ chief marketing officer, said in a statement. “We know no two families are the same so no loyalty experience should be either. Easy to use, our new program gives our customers more of what they’ve been asking for while providing us with a new way to meet their evolving needs, helping us deliver a truly unique customer experience.”
According to Giant, customers will be able to earn points through personalized “bonus earn” offers in addition to being able to continue earning points on qualifying purchases at the rate of one point for every $1 spent as they do today.
When it comes time to redeem points, customers can choose from among new offers such as converting points to dollars to save directly on groceries. They may also continue to redeem for discounts on gas, getting 10 cents off each gallon for every 100 points earned up to free gas.
In the app, customers can track their earning progress while managing their points and rewards. Points earned expire on the last day of the month following the month in which they were earned. In addition to viewing their personalized offers and rewards earnings on the app, customers can load digital coupons, make deli orders or place a grocery order.