Swift fans’ ticket hassles may spawn political engagement
Some of Taylor Swift’s fans want you to know three things: They’re not still 16, they have careers and resources and, right now, they’re angry. That’s a powerful political motivator, researchers say.
Look what Ticketmaster made them do.
It started Nov. 15, when millions crowded a presale for Swift’s long-awaited Eras Tour, resulting in crashes, prolonged waits and frantic purchases. By last Thursday, Ticketmaster had canceled the general sale, citing insufficient remaining tickets and inciting a firestorm of outrage from fans. Swift herself said the ordeal “really pisses me off.”
Ticketmaster apologized but the bad blood had already been spilled. And now fans — and politicians — have started acting on it.
Rep. Alexandria Ocasio-Cortez, D-N.Y., directed Swifties, as the singer’s fans are called, to where they could make U.S. Department of Justice complaints. Multiple state attorneys general — including in Pennsylvania and Tennessee, key states in Swift’s background — have announced investigations.
Stephanie Aly, a New York-based professional who has worked on community organizing for progressive politics, for years has thought mobilizing fandoms for social progress could be beneficial.
“Fandoms are natural organizers,” said the 33-yearold Swiftie. “If you find the right issues and you activate them and engage them then you can effect real change.”
In 2020, for instance, K-pop fans organized to back the Black Lives Matter movement and sought to inflate registration for a rally for then-President Donald Trump. Aly and
other Swift fans from different industries — law, public relations, cybersecurity and more — have joined forces to create Vigilante Legal, a group lobbying to create policy change around Ticketmaster and organize the Swifties, while creating email templates to petition attorneys general and providing antitrust information. Thousands have expressed interest in helping or learning more.
“The level of anger that you’ve just seen in the country around this issue is astounding,” said Jean Sinzdak, associate director for the Center for American Women and Politics at Rutgers University. “People are really sharing their feelings about that and building a movement about that online, which I really think is quite fascinating. It’s certainly an opportunity to engage people politically. Whether it lasts is hard to say, but it certainly feels like a real opportunity.”
In one way, said Sinzdak, this is giving Swift’s large following of younger people a direct line to seeing how policy takes shape. It’s also targeting a demographic seldom courted by politicians in an election season.
“Nobody goes out and thinks, ‘Let’s target young women,’” said Gwen Nisbett, a University of North Texas professor who researches
the intersection of political engagement and pop culture. “Be it about abortion or student loans, that age group is super mobilized and young women are super mobilized.”
Fan culture and community has boosted that tendency toward mobilization. Nisbett was studying parasocial relationships — when fans have strong one-way relationships with celebrities — in 2018, when the previously apolitical Swift posted an endorsement of Democratic candidates to social media. Nisbett found that while such posts may not determine fans’ votes, they still led to the increased likelihood fans would look for more information about voting — and actually vote.
For Swifties, the ire for Ticketmaster is not just about a ticket: “It’s the fact that you can’t participate in your community and your fandom and it’s part of your identity,” Nisbett said.
This isn’t even the first time a fan base or an artist has targeted Ticketmaster. Pearl Jam took aim at the company in 1994, although the Justice Department ultimately declined to bring a case. More recently, Bruce Springsteen fans were enraged over high ticket costs because of the platform’s dynamic pricing system.