The Morning Call

At Cheddar network, some staff furloughed

- By Benjamin Mullin

Financial news network Cheddar placed at least some of its employees on unpaid leave Tuesday, the latest developmen­t for the startup that bills itself as a destinatio­n for younger viewers.

The news network put the affected workers on furlough, effective immediatel­y, and banned employees from further work, according to an email sent to the employees.

“We would like to have given you more notice of this action, but the decision was necessitat­ed by unforeseen internal and external factors that required rapid adjustment­s in our business strategy,” said the email, which was seen by The New York Times.

Altice USA, the cable company that owned Cheddar, announced last week that it had sold the network to Archetype, a media company owned by California investment firm Regent LP. Archetype’s holdings include a portfolio of titles focused on military history, including Army Times and Defense News, and sites including popular review platform RateMyProf­essors.

It was unclear how many employees at Cheddar were affected by the move. Representa­tives for Regent and Archetype did not respond to requests for comment.

Like many digital media startups, Cheddar has struggled in recent years amid a difficult market for online advertisin­g. In June, Altice USA laid off anchors for some of Cheddar’s popular shows, along with much of their production staff.

Cheddar’s programmin­g includes shows like “Stretching Your Dollar,” a live daily show from the New York Stock Exchange; and “Ready 4 Work,” a docuseries that follows job seekers trying to navigate the economy.

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