Etc. Bou­tique wins dis­play award

The Morning Journal (Lorain, OH) - - FRONT PAGE - By Jor­dana Joy [email protected]­ingjour­ @MJ_Jor­danaJoy on Twit­ter For more in­for­ma­tion on Etc. Bou­tique & Gifts, call 440-985-1999.

Etc. Bou­tique & Gifts, 215 Park Ave. in Amherst, has won a na­tional Hol­i­day Win­dow Dis­play Give­away, put on by Women’s Wear in Ne­vada, for its buf­falo plaidin­spired win­dow dis­play.

A $200 voucher off any ven­dor pur­chase of­fi­cially will be awarded to the busi­ness in Fe­bru­ary dur­ing WWIN’s Whole­sale Women’s Ap­parel show in Fe­bru­ary, ac­cord­ing to busi­ness owner Erin Link.

WWIN mar­ket­ing co­or­di­na­tor Han­nah Rea­gan said Etc. Bou­tique’s win­dow was cho­sen by the or­ga­ni­za­tion’s show team panel be­cause of its unique dis­play.

“Her win­dow just re­ally stood out for its col­ors and street ap­peal,” Rea­gan said. “(Link) also sub­mit­ted more than one im­age, which we ap­pre­ci­ated.”

Link said she heard of the com­pe­ti­tion while she was sign­ing up for the show and fig­ured to give it a shot.

“I was think­ing, ‘This show brings 5,000 peo­ple. It’s a huge show and it prob­a­bly has 2,000 ven­dors,’” she said. “I thought, ‘I’m never gonna win.’”

Link said she plans on pitch­ing the voucher into the busi­ness’s up­com­ing pur­chases of Christ­mas ap­parel for the end of the year.

Par­tic­i­pat­ing busi­nesses were re­quired to post a photo of their win­dow dis­play on their Face­book pages with the hash­tag #wwin­show.

Hav­ing posted Etc.’s photo, Link said she heard back from the or­ga­ni­za­tion a few days ago that her busi­ness won the award.

Know­ing the chances were slim and many larger busi­nesses of­ten hire peo­ple to de­sign their win­dows and have much larger bud­gets, Link said she ini­tially thought it was a prank that they won.

“I was so ex­cited,” she said, adding she posted the an­nounce­ment to ev­ery Face­book page she was a mem­ber of. “I put it ev­ery­where I could. I was so tick­led.”

Link said the bud­get for her win­dows of­ten is around $50 and rises to $100 around Christ­mas.

Al­though the dis­play was up from Novem­ber un­til the end of De­cem­ber, Link has since taken it down and is plan­ning the next one.

Above all, Link said she wants the win­dow dis­plays to rep­re­sent what Etc. is all about.

“I guess what our store is, it’s feel­ing wel­come; it’s com­fort­able,” she said. “Cus­tomer ser­vice is gone in a lot of big box stores and we talk to ev­ery sin­gle per­son that comes through the door.

“I feel like Etc. is like shop­ping with friends.”


This is the win­ning hol­i­day win­dow dis­play at Etc. Bou­tique, which was up for view from Novem­ber to De­cem­ber.

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