Uberland

How Algorithms Are Rewriting the Rules of Work Alex Rosenblat

OCTOBER 2018

Uber has become a juggernaut of the sharing economy, promising drivers the opportunity to be entrepreneurs but treating them like consumers. Alex Rosenblat shares her award-winning research on how Uber uses algorithms and rhetoric to blur the line between workers and consumer and exemplifies the ways in which technology is now rewriting the rules of law and society.