It’s ‘Buy Local,’ not ‘Bye Local’

I have never quite understood why some organizations purchase from out-oftown companies, in the belief that they are getting better services and/or products than found in our local business community.

When I was at ERC, I kiddingly mentioned to one CEO, known for using companies outside Northeast Ohio, that I would be happy to drive to Chicago and back if it would mean we would get a shot at retaining his business.

He laughed, got my point and eventually did provide us opportunities to work with his company.

Why some companies bypass local goods and services is perplexing. When local companies use an out-of-region firm when a local firm can do the project, they hurt local jobs – plain and simple.

For those who routinely buy from out-of-town companies, consider utilizing the terrific organizations found right here in Northeast Ohio.

Here are some great reasons to look for assistance in your own backyard:

• Dollars you spend stay here in the community and positively impact our local economy and jobs.

• You won’t pay for costly travel-related expenses for your out-of-town guests.

• Local firms and resources have a vested interest in the successful outcome of local projects.

• Local firms and resources have their reputation at stake.

• Local firms and resources can respond inperson more quickly to any problems.

• Projects get completed by top professionals who understand the local business and political landscape, economy, laws and resources better than outof-town companies.

You may have heard the slogan “Buy Local” over and over again. There is good reason for the slogan and the hope is that area businesses will take the slogan seriously.

From manufacturing to printing to architectural design, our region boasts great companies that can do the job.

Consider taking a few minutes right now and send out an email to your management team requesting a list of all your company’s vendors and their locations. Ask your managers to make every attempt to work with local companies.

Also, consider accessing your own workforce. Your employees are often the best place to access incredible expertise. Unfortunately, in some circumstances, they are the last to be asked for advice, input and project assistance.

For example, I know of an area organization that spent nearly $2 million with a prestigious outof-town public relations firm, on a company name change. Can you imagine the wonderful names the company could have come up with if it had run a name change contest with its own employees with the winner receiving, let’s say $10,000?

Beyond the money, you can only imagine the goodwill created within the organization.

It is more important now than ever to buy local as the pandemic has certainly impacted area businesses. Hats off to all of the companies and chambers of commerce who have worked so hard to support and promote local business and maintain jobs in our hometown during these challenging times.

Before making your next decision to buy something from outside the area, think of the movie “Wizard of Oz” and be like the main character Dorothy. Close your eyes, tap your shoes together and repeat the phrase, “there’s no place like home.”

When you open your eyes and look around, you will find that all you really need is right here in Northeast Ohio!