MALLS

The News-Times (Sunday) - - Busi­ness - Jor­dan.grice@hearst­medi­act.com

The mall also de­buted its lat­est ad­di­tion with a new Dave & Busters in re­cent weeks. It’s the only lo­ca­tion for the bar/ar­cade in south­west­ern Con­necti­cut and the sec­ond in the state.

“This tells you the di­rec­tion that we are mov­ing to,” Men­doza said, adding that de­vel­op­ers and mall own­ers are “build­ing the mil­len­nial play­ground.”

A step fur­ther

Ad­di­tions of the­aters, aquar­i­ums and even bowl­ing al­leys are rapidly be­com­ing the norm in the mall in­dus­try, which is driv­ing other lo­ca­tions to go even fur­ther.

Across the coun­try de­vel­op­ers are even adding mul­ti­fam­ily hous­ing to their parcels to in­crease foot traf­fic. In Trum­bull’s case, hun­dreds of apart­ments are likely to play a ma­jor role in that mall’s fu­ture.

“We’re not just putting in movies and health clubs, we are also look­ing at other things like bowl­ing.” said Jim Agli­ata, vice pres­i­dent of devel­op­ment at West­field, which owns the mall in Trum­bull.“That all brings in more cus­tomers be­cause it’s a broader of­fer­ing to the cus­tomers and it in­creases their dwell time. Those peo­ple also have to eat and shop, so that adds a syn­ergy to the cen­ter.”

West­field of­fi­cials are still await­ing word on their plans for 260 apart­ments units that were pro­posed in June. If ap­proved, the cen­ter which has restau­rants, an LA Fit­ness and a new aquar­ium, would have hun­dreds of shoppers at its doorstep ev­ery day.

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