The mall also debuted its latest addition with a new Dave & Busters in recent weeks. It’s the only location for the bar/arcade in southwestern Connecticut and the second in the state.
“This tells you the direction that we are moving to,” Mendoza said, adding that developers and mall owners are “building the millennial playground.”
A step further
Additions of theaters, aquariums and even bowling alleys are rapidly becoming the norm in the mall industry, which is driving other locations to go even further.
Across the country developers are even adding multifamily housing to their parcels to increase foot traffic. In Trumbull’s case, hundreds of apartments are likely to play a major role in that mall’s future.
“We’re not just putting in movies and health clubs, we are also looking at other things like bowling.” said Jim Agliata, vice president of development at Westfield, which owns the mall in Trumbull.“That all brings in more customers because it’s a broader offering to the customers and it increases their dwell time. Those people also have to eat and shop, so that adds a synergy to the center.”
Westfield officials are still awaiting word on their plans for 260 apartments units that were proposed in June. If approved, the center which has restaurants, an LA Fitness and a new aquarium, would have hundreds of shoppers at its doorstep every day.