Agent is looking to sell homes as soon as they hit the market
Keith Evans sees the relationship between Realtors and clients as fiduciary verses functionary relationship.
To that end, Evans, who primarily serves Fairfield and Litchfield Counties, is a trusted partner rather than someone performing a service.
In real estate since 1998, Evans is a licensed Realtor and broker in both Connecticut and New York.
With a Bachelor of Arts in Economics and a Minor in Marketing from Western Connecticut State University, he was a Finance Specialist for GE, was a Marketing Director Dun & Bradstreet, was a Business Unit Executive for IMB responsible for their mobile wireless technology and was Vice President of Sales for Realtor.com (Move).
Evans was also a Partner at Spencer Trask & Co., sat on the board of two publicly traded companies and was a Corporate Secretary.
Skills from each position transitioned ideally into real estate: market analysis, marketing, leadership, and how to effectively broker transactions.
“Realtor.com obviously taught me about real estate from a national perspective,” he said.
When Evans works with developers with millions of dollars on the line, he often spends months analyzing the market on their behalf and relies on an understanding of the banking world to help buyers finance properties.
In dealing with individuals, his approach is to view his real estate company as a media company and thereby uses in
depth and creative marketing to promote the message.
“Every day you have to generate buyers for your sellers, and sellers for your buyers” he said.
When working with buyers, he reads between the lines to find what they are really looking for. If someone tells him they want to buy a foreclosure, he hears something else.
“They’re really telling you they want a great deal,” he said.
In that situation, he works with banks to find short sales and get a bargain that helps a homeowner and saves the bank money.