Miss America pageant legal battle advances
Judge favors organization and Gretchen Carlson in initial decision
ATLANTIC CITY, N.J. — The battle for Miss America moved from its usual grand venue of Boardwalk Hall to a third-floor Atlantic City courtroom Friday, and a judge in this first preliminary round ruled in favor of the Miss America Organization and controversial board chair Gretchen Carlson.
In a ruling issued from the bench, Atlantic County Judge Michael Blee declined to issue the injunction requested by former Miss North Carolina Jennifer Vaden-Barth and four state organizations challenging what they describe as Carlson’s “bad-faith takeover” of the storied Atlantic City institution.
The injunction would have stopped Miss America Organization from pursuing new state organizations in its quest to overhaul the competition as Miss America 2.0, without swimsuits, and focused more on individual achievement.
The organization faces an uncertain future as funding from the state of New Jersey has expired, and there is no set date, venue, television rights agreement or financial subsidy in place. Numerous state organizations had their licenses terminated, though some, like New Jersey, have appealed and been reinstated with new executive directors.
The judge acknowledged the dedication of state organization directors and volunteers and devotion to Miss America. He said the stark reality of the law was the organization owns the trademark and rights to license its state competition partners, who run the feeder pageants that deliver contestants to the national competition.
“Plaintiff state organizations do not own . the brand,” Blee said. “They do not have a right to continue with this brand. MAO and not state organizations own the trademark. The state organizations are limited to a two-year-term. MAO has no obligation. There’s no guarantee of long-term involvement.”
The two sides clashed in a courtroom filled with representatives of state organizations from all over the country, including Georgia, Tennessee and West Virginia, and followed closely on social media by Miss America fans. Former Miss America Suzette Charles, who has opposed the current leadership, also attended.
The idea that state organizations were “merely licensees” was met with sharp objection from across the Miss America community. “Merely licensees?!?” said one observer on twitter. “More like heartfelt VOLUNTEERS who once believed in the greater good of this organization.”
The lawsuit was filed after Carlson and Executive Director Regina Hopper exerted control over the new board of trustees, installed after an email scandal ousted former Director Sam Haskell. Carlson moved to force VadenBarth off the board and, the plaintiffs said, improperly cut off a meeting at which her decisions were being challenged by hanging up a conference call.