The News-Times

Filmmaker seeks young voices to share

- By Stephen Coulter we Social media Attention spans New storytelle­rs

RIDGEFIELD — Joe Lane knows this is likely his last chance to impact American democracy so he better make it count.

The Ridgefield resident and documentar­ian owns JTFM Production­s, a company that has launched him around the world — from Antarctica to Africa — in search of compelling stories to tell.

His latest film work includes “Shades of America,” a ‘60 Minutes’-style weekly news show, and “The Vote,” a documentar­y that reviews gerrymande­ring cases from five different states that are heading to the Supreme Court.

“In the two-plus years of working on “The Vote,” one of the things my wife, Barbara, and I kept hearing from the people we interviewe­d was that we all needed to get more involved in the voting process,” he said.

“That needed to get people more involved in the process.”

That’s how Lane came up with the idea of The Voter Alliance, a nonprofit venture that seeks to engage with people ages 18 through 29 and increase their direct participat­ion in the political processes by filming their stories and sharing them nationally.

“We need kids to convince their peers that it’s worth voting in every election,” Lane said. “The question is, how do we go about doing that?”

The first step of the “prelaunch” process is finding the right subjects to tell their stories and providing them with profession­al camera crews and equipment.

That’s why Lane is seeking anybody to submit his or her 500-word story to him at joe@jtfmproduc­tions.com.

“We’ve been in touch with about half a dozen kids so far, but nobody has been officially interviewe­d yet, no footage shot,” he said.

“What we’re looking for are stories that touch on social political issues — police brutality, health care, the wealth gap —anything that has directly affected them and can reach a wider audience . ...

“These are real stories, not some Hollywood story.”

When he does find the right people, Lane and his production team will go to wherever they live and film them where it’s most comfortabl­e. Because he’s from Connecticu­t — and the project is still in its infancy — he’s hoping to find some local people who are willing to talk.

“It’s expensive to go all over and film, so hopefully we can find a few subjects right here in Connecticu­t,” he said. “The goal is to record their stories and edit them so that we can raise the proper funding to expand this out.”

The ultimate goal is getting young people more engaged in the voting process and get them to the polls for the 2020 presidenti­al campaign. Lane believes that the initial film work will take place this summer, with a bulk of the stories being told in the fall and winter once the appropriat­e money is raised. .

Once he’s done his job as a documentar­ian —capturing and editing the stories of his subjects — the project’s promotion will begin on cell phones across America.

“This is an age group that lives by the phone — it’s a very crucial aspect to produce videos that are going to be seen only on cell phone screens,” Lane said. “What does that mean?

“For kids 23 or younger, it’s SnapChat. They will get these five to 10 videos on that app every day leading up to the election. Same thing for kids 24 and older, but for them the big platform is Instagram. We plan on hitting both hard when we’re ready.

Lane is in his mid-70s and has opted to spend the final years of his career seeing The Voters Alliance through to the end.

He knows it won’t be an easy pursuit.

“A lot of the time, kids don’t even have headphones in while their zipping through their Instagram stories,” he said. “That means they might not hear the 12- to 15- second stories that we’re producing.

“And what that also means is that what we have to create must be really powerful stuff to get them to click on it and actually listen.”

Once users do engage with the clip, it will give them informatio­n for a longer film that can be viewed on YouTube — keeping the experience all on cell phones.

Growing up in Florida in the 1950s, Lane was ignorant to some the social injustices happening right in his backyard until he went to college.

He’s invigorate­d about the idea that The Voter Alliance will help inform kids of today, as well as empower them to speak up.

“Young people have stories,” he said. “If given the opportunit­y to speak and not listen, they’re going to make a difference.

“I’ve heard some really powerful stuff already and I’m confident that we will get a lot more of it in the coming months.”

 ?? Contribute­d / JTFM production­s ?? Ridgefield residents Barbara and Joe Lane with Cape Horn in the background. The Lanes own and operate JTFM production­s, a video company that will produce the Voter Alliance campaign leading up to the 2020 presidenti­al election.
Contribute­d / JTFM production­s Ridgefield residents Barbara and Joe Lane with Cape Horn in the background. The Lanes own and operate JTFM production­s, a video company that will produce the Voter Alliance campaign leading up to the 2020 presidenti­al election.

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