Orangeth­e­ory Fit­ness plans Stam­ford open­ing

The News-Times - - BUSINESS - By Paul Schott

STAM­FORD — An Orangeth­e­ory Fit­ness is set to open in early June at the High Ridge Shop­ping Cen­ter, mark­ing the 11th lo­ca­tion in the state for the fast-grow­ing chain.

The 3,000-square-foot cen­ter will op­er­ate at 1101 High Ridge Road, be­tween Hal­stead Real Es­tate of­fices and the Fash­ion Nails sa­lon. Adam Krell, the fran­chisee of the new es­tab­lish­ment and about a dozen other Orangeth­e­ory lo­ca­tions and its tri-state area de­vel­oper, had sought to open at the shop­ping plaza for sev­eral years.

“We know Stam­ford res­i­dents pri­or­i­tize healthy liv­ing,” Krell said in an in­ter­view. “It’s a fan­tas­tic city, with a pop­u­la­tion that we think is look­ing for this kind of work­out.”

Orangeth­e­ory’s programmin­g fo­cuses on 60-minute classes, which change ev­ery day and in­cor­po­rate tech­nol­ogy such as wear­able heart-rate mon­i­tors.

The busi­ness’ name refers to the goal of mem­bers spend­ing at least 12 min­utes, dur­ing each work­out, in the “Or­ange Zone” to raise their heart rates and in­crease me­tab­o­lism. Af­ter 12 min­utes in the Or­ange Zone, the body burns ad­di­tional calo­ries as it re­cov­ers dur­ing the next 36 hours, ac­cord­ing to Orangeth­e­ory of­fi­cials.

Its stu­dios draw a range of clients across ages and fit­ness lev­els; the min­i­mum age is 14.

“We want to marry the best of tech­nol­ogy with the best of fit­ness to give cus­tomers re­sults and a truly more vi­brant life,” Krell said. “There is no judg­ment. All we care about is your re­sults.”

The Boca Ra­ton, Fla.based com­pany aims to even­tu­ally op­er­ate stu­dios within a 15-minute drive of ev­ery Connecticu­t res­i­dent, ac­cord­ing to Krell.

In­clud­ing Stam­ford, there are 11 Orangeth­e­ory stu­dios in Connecticu­t. Cen­ters in Darien and Ridgefield are sched­uled to open in the sum­mer or fall. A Ham­den open­ing is also planned for the fall. A stu­dio in Green­wich is ex­pected to launch within the next nine to 12 months.

In to­tal, about 1,100 Orangeth­e­ory cen­ters op­er­ate, across 49 states and 22 coun­tries.

Other re­cent ar­rivals at High Ridge Shop­ping Cen­ter in­clude a Re­store well­ness-and-cryother­apy cen­ter, which suc­ceeded the for­mer Stam­ford Phar­macy.

Other re­cently opened healt­hand-well­ness es­tab­lish­ments in Stam­ford in­clude F45 Train­ing at 121 Towne St., Rem­edy Body­works at 36 Dyke Lane, and Haute Sauna at 792 Pa­cific St.

The sec­tor lost a lo­cal main­stay, with the clos­ing last month of Stam­ford Ath­letic Club, at 75 Third St., on the edge of the down­town.

Mean­while, the UFC Gym cen­ter at 81 Sum­mer St. re­mains closed, with no re­open­ing date set. The cen­ter sus­pended op­er­a­tions about a month ago, af­ter sus­tain­ing a power out­age.

Hearst Connecticu­t Me­dia file photo

An Orangeth­e­ory Fit­ness stu­dio is sched­uled to open in early June at 1101 Ridge Road in Stam­ford in the High Ridge Shop­ping Cen­ter.

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.