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Dressed in pur­ple, city lead­ers kicked off Alzheimer’s and Brain Aware­ness Month with a cer­e­mony on Wed­nes­day morn­ing.

Busi­nesses and oth­ers are en­cour­aged this month to dec­o­rate their win­dows in pur­ple, dis­play pur­ple bows or lights, hold give­back nights and of­fer do­na­tion boxes to raise money and aware­ness for Alzheimer’s, a dis­ease that af­fects 78,000 peo­ple in the state, ac­cord­ing to Con­necti­cut chap­ter of the Alzheimer’s As­so­ci­a­tion.

Pur­ple is con­sid­ered the color of the Alzheimer’s aware­ness move­ment.

The Dan­bury Se­nior Cen­ter, Elm­wood Park, Cham­ber of Com­merce, Han­cock Hall and Main Street have al­ready gone pur­ple. Fire­fight­ers will wear pur­ple shirts on Fri­days.

“We are proud to sup­port the Alzheimer’s As­so­ci­a­tion each year in the city of Dan­bury,” Mayor Mark Boughton said. “I have a fam­ily con­nec­tion to this dis­ease and I am proud to work with an or­ga­ni­za­tion who not only has pro­vided care and sup­port, but who is also com­mit­ted to find­ing a cure.”

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