‘The Big Delete:’ Inside Facebook’s German crackdown
Days before Germany’s federal elections, Facebook took what it called an unprecedented step: the removal of a series of accounts that worked together to spread COVID-19 misinformation and encourage violent responses to COVID restrictions.
The crackdown, announced Sept. 16, was the first use of Facebook’s new “coordinated social harm” policy aimed at stopping not state-sponsored disinformation campaigns but otherwise typical users who have mounted an increasingly sophisticated effort to sidestep rules on hate speech or misinformation. In the case of the German network, the nearly 150 accounts, pages and groups were linked to the so-called Querdenken movement, a loose coalition that has protested lockdown measures in Germany and includes vaccine and mask opponents, conspiracy theorists and some far-right extremists.
Facebook touted the move as an innovative response to potentially harmful content; far-right commenters condemned it as censorship. But a review of the content that was removed — as well as the many more Querdenken posts that are still available — reveals Facebook’s action to be modest at best. At worst, critics say, it could have been a ploy to counter complaints that it doesn’t do enough to stop harmful content.
“This action appears rather to be motivated by Facebook’s desire to demonstrate action to policymakers in the days before an election, not a comprehensive effort to serve the public,” concluded researchers at Reset, a U.K.-based nonprofit that has criticized social media’s role in democratic discourse.
Facebook regularly updates journalists about accounts it removes under policies banning “coordinated inauthentic behavior,” a term it created in 2018 to describe groups or people who work together to mislead others. Since then, it has removed thousands of accounts, mostly what it said were bad actors attempting to interfere in elections and politics in countries around the world. But there were constraints, since not all harmful behavior on Facebook is “inauthentic”; there are plenty of perfectly authentic groups using social media to incite violence, spread misinformation and hate. So the company was limited by its policy on what it could take down.
But even with the new rule, a problem remains with the takedowns: they don’t make it clear what harmful material remains up on Facebook, making it difficult to determine just what the social network is accomplishing.
Case in point: the Querdenken network. Reset had already been monitoring the accounts removed by Facebook and issued a report that concluded only a small portion of content relating to Querdenken was taken down while many similar posts were allowed to stay up.
The dangers of COVID-19 extremism were underscored days after Facebook’s announcement when a young German gas station worker was fatally shot by a man who had refused to wear a mask. The suspect followed several far-right users on Twitter and had expressed negative views about immigrants and the government. Dozens of farright extremists use Facebook, Instagram, YouTube and Twitter to promote their brands, new research shows. By carefully toeing the line of propriety, key architects of Germany’s farright harness the power of mainstream social media to promote festivals, fashion brands, music labels and mixed martial arts tournaments that can generate millions in sales and connect like-minded thinkers from around the world.