Panel: Sports bets will be big on phones

The Oklahoman - - MONEY & MARKETS - BY WAYNE PARRY

As­so­ci­ated Press

AT­LANTIC CITY, N.J. — When a New Jersey race­track and a casino start tak­ing bets on sport­ing events Thurs­day, they will be part of an in­dus­try primed for tremen­dous growth, much of it tak­ing place on smart­phones, ac­cord­ing to a panel of na­tional gam­bling ex­perts.

Speak­ing Wed­nes­day at the east Coast Gam­ing Congress at Har­rah’s casino in At­lantic City, a panel of sports bet­ting and tech­nol­ogy com­pany rep­re­sen­ta­tives pre­dicted the fastest-growing seg­ment of sports bet­ting will be bets made on smart­phones as games are be­ing played.

While bet­tors al­ways will want to bet on the out­come of a game be­fore it be­gins, many also want to pre­dict par­tic­u­lar plays or de­vel­op­ments within a game, the panelists said.

So in ad­di­tion to wa­ger­ing on whether the New York Yan­kees would beat the Bos­ton Red Sox, many gam­blers also would want to bet on whether Yan­kee Aaron Judge would hit a home run just as he ar­rives at the plate.

“The growth of in-play has been a huge driver,” said Neale Dee­ley, vice pres­i­dent of Spor­tradar US, a data com­pany that works with more than 70 sports fed­er­a­tions and leagues around the world on fraud de­tec­tion, in­clud­ing the NBA, NHL and Ma­jor League Soc­cer.

“Mo­bile andin-play-were ab­so­lutely made for each other,” added Lee Richard­son, CEO of Spec­trum Gam­ing Group, a gam­bling con­sult­ing firm near At­lantic City. “It’s what cus­tomers want to do.”

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