Panel: Sports bets will be big on phones
ATLANTIC CITY, N.J. — When a New Jersey racetrack and a casino start taking bets on sporting events Thursday, they will be part of an industry primed for tremendous growth, much of it taking place on smartphones, according to a panel of national gambling experts.
Speaking Wednesday at the east Coast Gaming Congress at Harrah’s casino in Atlantic City, a panel of sports betting and technology company representatives predicted the fastest-growing segment of sports betting will be bets made on smartphones as games are being played.
While bettors always will want to bet on the outcome of a game before it begins, many also want to predict particular plays or developments within a game, the panelists said.
So in addition to wagering on whether the New York Yankees would beat the Boston Red Sox, many gamblers also would want to bet on whether Yankee Aaron Judge would hit a home run just as he arrives at the plate.
“The growth of in-play has been a huge driver,” said Neale Deeley, vice president of Sportradar US, a data company that works with more than 70 sports federations and leagues around the world on fraud detection, including the NBA, NHL and Major League Soccer.
“Mobile andin-play-were absolutely made for each other,” added Lee Richardson, CEO of Spectrum Gaming Group, a gambling consulting firm near Atlantic City. “It’s what customers want to do.”