Apple eases App Store rules again, to allow outside signups
Restriction gave Apple billions in commissions
LONDON – Apple is relaxing rules to allow some app developers such as Spotify, Netflix and digital publishers to include an outside link so users can sign up for paid subscription accounts.
The iPhone maker said it’s making a small adjustment to its strict App Store rules for developers of so-called reader apps, in order to resolve an investigation by regulators in Japan.
It’s the latest concession by Apple as it faces global pressure over the longstanding rules. One of the biggest complaints from app makers such as Spot
ify was about Apple’s requirement that subscriptions only be bought through iPhone apps, allowing the company to take a commission of up to 30%.
“The update will allow developers of ‘reader’ apps to include an in-app link to their website for users to set up or manage an account,” the company said. Reader apps provide digital magazines, newspapers, books, audio, music, and video.
The changes will take effect globally in early 2022. Last week, Apple agreed as part of a preliminary U.S. legal settlement that app developers would be allowed to inform users by email about how to pay for services outside the app. Apple also faces the outcome of a U.S. court battle with Fortnite maker Epic Games over restrictions on payment options outside its mobile devices, as well as antitrust scrutiny from European Union regulators over the issue.
The changes pave the way for developers to more aggressively encourage users to pay in other ways, and deprive Apple of billions of dollars in revenue.
Unhappy with the previous restrictions, Spotify and Netflix had stopped allowing users to pay for subscriptions through iPhone apps. Users instead had to sign up and pay for their services via their webpages, but because Apple also didn’t allow the companies to inform users they could do this.