Amazon opens general store in UK, first outside the US
Amazon on Wednesday opened its first general store outside the United States in a mall in Britain, selling the online retailer’s most popular products, including books, toys, games and consumer electronics.
Amazon said the store, called “4star” because it sells products rated 4 stars or above by customers, reflects what customers are regularly buying and enjoying. The retailer says it uses data from its online business to select which products are popular with local shoppers and that the instore display will change regularly.
The company said the launch at the Bluewater Shopping Center in Kent, southeast of London, had been planned for two years, prior to the pandemic.