The Oklahoman

Amazon opens general store in UK, first outside the US

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Amazon on Wednesday opened its first general store outside the United States in a mall in Britain, selling the online retailer’s most popular products, including books, toys, games and consumer electronic­s.

Amazon said the store, called “4star” because it sells products rated 4 stars or above by customers, reflects what customers are regularly buying and enjoying. The retailer says it uses data from its online business to select which products are popular with local shoppers and that the instore display will change regularly.

The company said the launch at the Bluewater Shopping Center in Kent, southeast of London, had been planned for two years, prior to the pandemic.

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