The Oneida Daily Dispatch (Oneida, NY)

Brady’s return leads NBC to strong Sunday football ratings


NEW YORK » Tom Brady wins in the television ratings, too.

NBC relentless­ly promoted the Tampa Bay quarterbac­k’s return to New England, and the Bucs-patriots game reached the biggest “Sunday Night Football” audience in years, the Nielsen company said.

The 26.7 million people who tuned in represente­d NBC’S biggest television audience for the game since 2015. Add in people who streamed it, and the game reached 28 million, the biggest “Sunday Night Football” crowd since 2012, Nielsen said.

Despite that competitio­n, CBS’ “60 Minutes” reached 10.3 million people, its largest audience since last January. Viewership was about 12 million for the first part of the show, before the competing football game started and during the story about Facebook whistleblo­wer Frances Haugen.

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