Farnan Jewelers, Family Owned Since 1915

What businesses can do to engage their communities

From our humble beginnings in Philadelphia in 1915 to serving the Main Line community for over forty years, Farnan’s is in our third generation of ownership. Our passion for quality, service, and exquisite beauty has inspired us to choose the amazing pieces in our cases, and to create magnificent custom designs for our clients.

We are also experts in jewelry repair, watch repair, and appraisals. Diamonds are our specialty. We import natural and lab-grown diamonds directly from Belgium to offer the best selection of cut, quality, and price. We are honored to help our clients find the perfect engagement rings and wedding bands that they will cherish forever. Likewise, our creativity allows us to find the quintessential jewelry gift for any special occasion.

We are proud to have a Certified Gemologist, owner Claire Farnan Nalence, on premises, who completes the appraisals. We are also the only jewelry store in Wayne that has a Certified Goldsmith, Jeremy Pavlow, on premises, who completes the repairs with state of the art laser welder equipment. Both Claire and Jeremy grew up in the jewelry industry, and their inherent knowledge and experience brings a special expertise and outlook to every client’s need.

There’s a warmth and element of fun at Farnan Jewelers, which provides a distinctly supportive environment to make excellent purchasing decisions. We welcome you to experience our family style of sharing our passion for exquisite jewelry with you.

Farnan Jewelers is located at 105 North Wayne Avenue in the heart of downtown Wayne, PA; www.farnanjewelers.com

Community engagement can benefit small businesses in various ways.

By engaging with their communities, business owners can build brand awareness and inspire trust among residents.

Trust in a brand leads many consumers to share positive word-of-mouth, and it also can inspire brand loyalty, a potentially lucrative benefit that can pay dividends for years to come.

A recent study from Bain and Company found that the average repeat customer spends 67% more in months 31 through 36 of their relationship with a business than they do in the first six months of that relationship. That underscores how lucrative a long-term relationship with a customer can be for a business.

When paired with reliable products and great customer service, community engagement strategies increase the likelihood that businesses will create a loyal customer base, thus laying the foundation for a successful business that can grow for years to come.

Businesses can engage with their communities in various ways. Many engagement strategies give business owners a chance to communicate directly with their customers, and these interactions can be especially valuable.

Participate in local events

Local events like holiday bazaars and town festivals provide great chances for business owners to communicate directly with new and existing customers. Take advantage of the chance to set up a booth at such events, and make a concerted effort to reach out to consumers who stop by the booth.

The customer feedback experts at Apptentive found that 97% of consumers are somewhat likely to become more loyal to a company that implements their feedback.

Setting up a booth at a bazaar or festival provides a great chance to solicit feedback that businesses can then implement to retain more customers.

Sponsor a local youth sports team

Youth sports team sponsorships are a relatively inexpensive way to create brand awareness. The National Alliance for Youth Sports, Inc., reports that sponsorship costs vary from organization to organization, though they may cost as little as $100 to around $5,000 for the season.

In return for that investment, businesses gain exposure to athletes, athletes’ families and friends, volunteers and countless others who may see players in uniform on game day.

When compared to the cost of advertising online, on television or on the radio, youth sports sponsorship provides a great return on investment.

Offer your space

Another way business owners can engage their communities is by offering their spaces for communitybased events.

For example, business owners with ample parking lots can offer those lots as registration sites for charity 5Ks or other events that can utilize large and open outdoor spaces.