Automakers create a buzz with push toward EV
Across the country, automakers are ramping up their promotions of electrified green vehicles. Despite a pretty common misconception by many EV fans, automakers have promoted, and continue to promote green vehicles, with gusto. One thing that makes the promotion of green vehicles unusual is the far-reaching and diverse efforts by automakers. BestRide.com dug deep to pull together a list of recent examples that illustrate the many ways your favorite brands are promoting green vehicles. In the past, TV and radio spots were the de facto definition of “advertising.” That has changed for many reasons. Viewership is changing rapidly, and automakers have been moving gradually to a more direct and more hands-on approach to promoting vehicles in general. Social media and targeted browser advertisements have drastically changed the landscape for vehicle promotion, just as it has for all products, services, and causes. More and more, automakers want to offer shoppers and fans an experience.