Au­tomak­ers cre­ate a buzz with push to­ward EV

The Progress-Index Weekend - - AUTOMOTIVE - BestRide.com

Across the coun­try, au­tomak­ers are ramp­ing up their pro­mo­tions of elec­tri­fied green ve­hi­cles. De­spite a pretty com­mon mis­con­cep­tion by many EV fans, au­tomak­ers have pro­moted, and con­tinue to pro­mote green ve­hi­cles, with gusto. One thing that makes the pro­mo­tion of green ve­hi­cles un­usual is the far-reach­ing and di­verse ef­forts by au­tomak­ers. BestRide.com dug deep to pull to­gether a list of re­cent ex­am­ples that il­lus­trate the many ways your fa­vorite brands are pro­mot­ing green ve­hi­cles. In the past, TV and ra­dio spots were the de facto def­i­ni­tion of “ad­ver­tis­ing.” That has changed for many rea­sons. View­er­ship is chang­ing rapidly, and au­tomak­ers have been mov­ing grad­u­ally to a more di­rect and more hands-on ap­proach to pro­mot­ing ve­hi­cles in gen­eral. So­cial me­dia and tar­geted browser ad­ver­tise­ments have dras­ti­cally changed the land­scape for ve­hi­cle pro­mo­tion, just as it has for all prod­ucts, ser­vices, and causes. More and more, au­tomak­ers want to of­fer shop­pers and fans an ex­pe­ri­ence.

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