PIRELLI: The Market Leader in the Prestige Car Segment
Pirelli tires are on one out of every two supercars. All supercars, as everyone knows, expect the best. Especially if we're talking about legends of the automotive industry such as Ferrari, Lamborghini, McLaren, Pagani, Bentley, Porsche, Aston Martin and Maserati. If you take a look at the tires on these cars from the prestige car segment, it's no surprise to see that one in two is a Pirelli.
When it comes to prestige, Pirelli is in first place
Pirelli is the leader in the prestige car sector, with a market share of around 50%. Worldwide, the sports cars and luxury car market is expanding much faster than the car market as a whole: the number of Prestige cars in circulation stands above two million, with an average growth rate of 8-10% a year in the last 5 years, against 3% for the rest of the market.
Pirelli has decided to focus its production in this market offering stratospheric growth, in order to become the undisputed segment leader.
Special P Zero tires for each individual model
Pirelli's leadership in the luxury car market is the result of a strategy centered around the perfect fit. The perfect fit means a specific tire for every car, designed and made with dedicated technology, production processes and materials. These elements match the needs expressed by the various car companies' engineers who – work closely with Pirelli – thus enabling Pirelli to develop tailor-made tires for each individual car model.
The tires themselves are known as P Zero - just one name, yet with many variations depending on the final destination and application. The tires receive a specific mark on the sidewall - that varies according to the car manufacturer - this special symbol demonstrates that the tire was made to order by Pirelli.
Prestige tires built to order
Pirelli's prestige tires contain the most up-to-date tire technology, representing the ultimate in personal tailoring and the art of tire making. Then there is the extreme attention to detail to meet the demands of the final customers of the prestige car segment, the ones who will actually drive the cars fitted with P Zero tires.
Pirelli has also established another touchpoint in its prestige strategy with the opening of P Zero World in Los Angeles, the first in a series of innovative stores which offer exclusive service, technologically-advanced personal consultations and a completely new way of providing assistance to the customer. This new concept for luxury cars buyers is inspired by the motor sport world: all these ingredients make P Zero World not just an enjoyable and comfortable environment to be, as well as creating a truly prestigious atmosphere that simply must be experienced.