EFFORTLESS EVERYWHERE: The Rolls-Royce Cullinan has Arrived

The super-luxury lifestyle is evolving and once again, Rolls-Royce finds itself in the lead showcasing the latest chapter in its storied history, Cullinan. The newest member of the ultimate luxury brand arrives at the 2018 Concours d’Elegance at Pebble Beach as we celebrate the 68th Annual Monterey Car Week. Named after the largest diamond ever discovered, which now resides in the British Crown Jewels, Cullinan is the all-terrain, go-anywhere Rolls-Royce that makes the idea of authentic, luxury off-road travel a reality for the first time. Effortless, Everywhere.

Luxury is no longer an urban concept. More and more it is about embracing and experiencing the wider world. Our customers expect to go everywhere in luxury, effortlessly and without compromise, conquering the most challenging terrain to enjoy life's most enriching experiences, wherever they may be. Tested to destruction all over the planet, Cullinan is an incredibly capable off-roader that sees the development of the ‘Magic Carpet Ride' for off-road enjoyment, without sacrificing any Rolls-Royce on-road behaviour.

Cullinan is the second offer based on the new Architecture of Luxury that will carry all Rolls-Royce products in the future. The engineering team behind Cullinan adapted the Architecture of Luxury to the most exciting entry into the SUV market ever. With the most capable all-wheel drive system that has tamed the slopes in Sweden, the dales of Scotland, the Red Dunes of

Dubai and the mountain passes of the American West, Cullinan is a fully credible off-road vehicle. The same architecture enables Cullinan to provide the world renowned ‘Magic Carpet Ride' that makes Rolls-Royce a one-of-one riding experience.

Giles Taylor and his design team created the Cullinan with the opportunity for endless Bespoke. Cullinan offers endless personalized touches crafted by the leather, wood and metal craftspeople in Goodwood, Home of Rolls-Royce. Plus, the new design includes the integration of Bespoke Recreation Modules to make every Cullinan a one-of-one creation. Cullinan is the latest member of the Rolls-Royce family, where the Bespoke designers are making the classic Concours champions of the next century.

Come say hello to the Rolls-Royce Cullinan in the RollsRoyce area at The Quail, A Motorsports Gathering.