Ice cream seminar series scheduled
TROY, N.Y. >> Ice cream experts will share some ticks of the trade in a free upcoming seminar series called Shakes & Cakes.
Locally-based ice cream distributor Hill & Markes, of Amsterdam, and restaurant equipment company Taylor Upstate, of Troy, are co-hosting four costfree seminars throughout New York State to show attendees to make unique and savory ice cream shakes and cakes.
Ice cream customers will have the chance to see new product and show specials at four special events beginning soon.
Event-goers will also have the opportunity to learn how to capitalize on trends in the ice cream business, like how to make the popular “freak shakes,” create and decorate ice cream cakes and increase profitability by offering more goods to go.
“Hill & Markes is thrilled to co-host these Shakes & Cakes seminars throughout the state with our fabulous partner, Taylor Upstate,” said Katie Bruno, digital content specialist at Hill & Markes, in a press release. “We are excited to introduce new product to our customers and to give them the resources to take advantage of upcoming industry trends.”
Hill & Markes, a 113-year- old family- owned wholesale dis- tributor, has collaborated with Taylor Upstate more than 30 years in presenting a full package for the ice cream customer. Together, they provide the supplies needed to beat the heat with tasty treats.
“Every year, our great ice cream customers are asking us about new ice cream products and trends in the industry,” Mike Powers, director of ecommerce and marketing at Hill & Markes, said in the release. “With partnering with Taylor Upstate, we are going to bring this year’s hottest trends and products to our customer base at four locations across New York State.”
The Shakes & Cakes series will kick off in New Windsor on Feb 25. A local event is scheduled for 8 to 10 a.m. on March 4 at Up- state Taylor, located at 564 Livingston St. Troy, followed by two more in Watertown and Plattsburgh.
Those interested in attending are encouraged register online at www.hillnmarkes.com/shakesandcakes to learn about all things ice cream, and a chance to win prizes like a triple dip cone warmer, hot fudge pump warmer or a WrapMaster.
More information about Shakes & Cakes is available online at www.hillnmarkes.com/shakesandcakes.