New websites highlight Pine Street’s diversification
West Chester company adds websites so customers can better understand what it has to offer
Pine Street Carpenters has grown through diversification in its nearly quarter-century in business.
The extent of that diversification became evident when the company recently announced it now has three websites to address each of its markets.
“We’ve always been full service remodelers handling design services, acting as a general contractor,” said Mike Dolan, marketing manager at Pine Street. “We work with corporate clients, business owners, landlords, real estate developers. We wanted to a create compelling online home for each of our audiences: homeowners looking for design and remodeling services; those looking for cabinetry solutions for their home or business; and business owners looking for commercial construction services.”.
Owner Brendan Dolan began the company in 1993 as a graduate student at the University of Pennsylvania to help finance his way through graduate school. He was living on Pine Street in Philadelphia at the time, hence the name Pine Street Carpenters. The company eventually moved to the West Chester area where it has been currently based for about 13 years.
“We started out doing primarily residential work and it has grown over the years. We’ve branched out to doing work for the commercial and corporate world, as well as institutional clients. In essence, we’ve outgrown our name Pine Street Carpenters, because we are more than just carpenters. We’re a full service design and remodeling firm, so that’s part of what we are trying to achieve with the launch of these new websites, to show the breadth of our services,” Dolan remarked.
The family of new websites branches out into three areas to focus on the diverse core services the firm offers. They include one for Pine Street Carpenters (pinestreetcarpenters. com), The Kitchen Studio (the kitchenstudio.com) and Pine Street Construction (pinestreetinc.com).