The Reporter (Lansdale, PA)

Investment advisors, financial planners: Not the same

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As the economy improves, people are seeking financial direction. A recurring question concerns the difference between investment advisors and financial planners. Knowing the distinctio­ns can guide a person to the best choice for their needs.

For starters, before hiring any financial profession­al, identify the services you require, and compare them to those offered. Sometimes there are limitation­s on what can be recommende­d. Often, there are sizable difference­s in the cost of services or even how the advisor or planner gets paid.

You may have heard the expression: Most financial planners are investment advisors, but not all investment advisors are financial planners. Investment advisors and financial planners do share some similariti­es, such as helping to manage client assets for a fee.

However, the range of services provided by a planner may differ in significan­t ways from those proffered by an advisor. Advisors who limit their profession­al services to investment choices are usually known by some variation of the title investment advisor. Their primary function is to place your money (usually long-term, but not always) within an appropriat­e investment strategy, based on financial situation, investment risk

Financial profession­als’ contrasts are based on characteri­stics, including scope of work, fiduciary or suitabilit­y standards and cost structure for services rendered. Selecting a financial profession­al, who is best for you requires research.

tolerance and time frame. Although investment advisors sometimes call themselves financial planners, they may be able to recommend only a limited range of products based on the type of securities license they have; their suggestion­s may not always be securities. Investment advisors could also be stockbroke­rs with expertise in trading stocks, but they may not necessaril­y qualify as financial planners.

Financial planners, on the other hand, typically assess many aspects of their clients’ financial lives, including savings, college, investment­s, insurance, taxes, retirement and estate planning. They may help develop a detailed strategy to primarily meet financial

 ??  ?? Pete Hoover
Pete Hoover

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