Boardroom Spirits donating to dog rescue
Distillery releases new product June 25, donation will come from day’s sales
Boardroom Spirits is releasing a new product this week — and plans to donate a portion of all sales on June 25 to Dog Town Rescue.
The new product — Fire Bear — is a cinnamon and honey whiskey. It is the second new product rolled out by Boardroom Spirits in the past two months, and the second launch tied to a fundraising effort for an area nonprofit.
In keeping with the company’s commitment to philanthropy, the distillery will donate 20% of all sales (including Fire Bear and other Boardroom Spirits products) on June 25 to Dog Town Rescue. Located in Montgomery and Bucks Country, Dog Town Rescue was started in 2013 when a group of volunteers from a local shelter teamed up with a
doggy daycare and boarding facility to help shelter dogs adapt and get ready for their forever homes.
Boardroom’s new spirit Fire Bear has a label the depicts “‘The Chairman’ atop a bee harnessing the power of fire,” according to a press release. Made with Northbound Bourbon, Fire Bear is “steeped with real cinnamon and finished with a touch of honey.”
Boardroom Spirits’ last product launch in May, of Ship’s Cat Rum, featured three different types of rum and raised $6,000 for Stray Cat Blues Rescue, a Colmar-based organization that rescues stray and abandoned cats and kittens in Montgomery and Bucks counties and suburban Philadelphia. Marat Mamedov, co-owner of Boardroom Spirits said he is hoping the fundraiser for Dog Town Rescue “is equally as successful.”
Mamedov said the company typically releases a new product every few months.
“Since the beginning of the pandemic, we had to cancel a few fundraisers that were supposed to take place at our distillery and still wanted to be able to help those charities out,” he said in an emailed response to questions, adding that Fire Bear and Ship’s Cat Rum were already in the works and had had “synergy to the charities, we were going to partner with.”
“It made sense to team up for these ‘virtual product releases’ so on release day we could bring awareness to the product and charity while raising some money for a good cause,” he said.
Mamedov said while Boardroom Spirits doesn’t yet have any additional products to announce, “we love to drop clues and hints on social media.”
Philanthropy is at the core of Boardroom Spirits’ mission. The craft distiller has been donating both money and product to the community since the business opened in February 2016 — an estimated $40,000 in just the last two years.
Mamedov said that before the pandemic, Boardroom Spirits hosted a fundraiser each quarter, adding that like many businesses, Boardroom has needed to “pivot and make changes” over the past several months.
In addition to the virtual donation days, Boardroom Spirits has been producing and donating hand sanitizer to first responders and curbside customers; and has pushed a social media “Heroes of the Week” campaign to highlight essential workers and honor their efforts.
Boardroom Spirits began producing hand sanitizer in March, Mamedov said, when the company heard how hard sanitizer was to find. To date, more than 700 gallons of hand sanitizer has been given away for free. The free distribution will continue, he said.
“We have started selling convenient 2-ounce spray bottles and 1-gallon containers for purchase in our online store, but if you stop by the distillery with your own bottle, we will still provide a complimentary 4-ounce pour,” he said.
To participate in the virtual donation day visit Boardroom’s online store at https://boardroomspirits.square.site/. Orders can either be picked up at the Lansdale distillery the same or next day, delivered for a $5 flat-rate within 30 miles of the distillery (zip code 19446), or shipped to any address in Pennsylvania.
“‘The Chairman’ atop a bee harnessing the power of fire.”