Bing adds ChatGPT-like tech

Microsoft is fusing ChatGPT-like technology into its search engine Bing, transforming an internet service that now trails far behind Google into a new way of communicating with artificial intelligence.

The revamping of Microsoft’s second-place search engine could give the software giant a head start against other tech companies in capitalizing on the worldwide excitement surrounding ChatGPT, a tool that has awakened millions of people to the possibilities of the latest AI technology.

Along with adding it to Bing, Microsoft is also integrating the chatbot technology into its Edge browser. Microsoft announced the new technology at an event Tuesday at its headquarters in Redmond, Wash.

Microsoft said it will gradually be rolling out the new Bing globally, but didn’t say when users would start to see it.

The strengthening partnership with ChatGPT-maker OpenAI has been years in the making, starting with a $1 billion investment from Microsoft in 2019 that led to the development of a powerful supercomputer specifically built to train the San Francisco startup’s AI models.

While it’s not always factual or logical, ChatGPT’s mastery of language and grammar comes from having ingested a huge trove of digitized books, Wikipedia entries, instruction manuals, newspapers and other online writings.

The shift to making search engines more conversational — able to confidently answer questions rather than offering links to other websites — could change the advertising-fueled search business, but also poses risks if the AI systems don’t get their facts right. Their opaqueness also makes it hard to source back to the original human-made images and texts they have effectively memorized.

Google has been cautious about such moves. But in response to pressure over ChatGPT’s popularity, Google CEO Sundar Pichai on Monday announced a new conversational service named Bard that will be available exclusively to a group of “trusted testers” before being widely released later this year.

Google’s chatbot is supposed to be able to explain complex subjects such as outer-space discoveries in terms simple enough for a child to understand. It also claims the service will also perform other more mundane tasks, such as providing tips for planning a party, or lunch ideas based on what food is left in a refrigerator.