Shoppers line up to welcome return of sporting goods store at Fairlane Village
POTTSVILLE — Before the orange ribbon fell to open the new Dunham’s Sports store at the Fairlane Village mall, customers were already lined up at 9 a.m. Friday hoping to grab some deals close to home.
They’ve been without the sporting goods chain since the closing of the Schuylkill Mall in Frackville and since work began this summer at the new Pottsville Dunham’s location.
Kerri Bundy, store general manager, cut the ribbon, welcoming shoppers to the 43,960- square- foot facility and thanking her staff, visiting manager and corporate representatives for their support.
“We’re very excited to be back. We hope you all like the store — it’s beautiful,” Bundy said. Bundy, who had been the previous general manager at the Hazleton store, said the 7165 Fairlane Village mall site employs about 35 full- and part- time workers.
Steve Sander, chief operating officer, came from Dunham’s corporate headquarters in Troy, Michigan, for Friday’s launch. He said he tries to get to all of the ribbon- cutting ceremonies for the grand openings.
“We almost l ooked at Frackville and Pottsville as one market,” he said. “We’re happy to be back here. We expect it to be as good as the Frackville location ... The real estate is better.”
Dunham’s closed Dec. 31, 2017, at the Schuylkill Mall. It had to vacate after NP New Castle LLC, Riverside, Missouri, bought the mall for $ 2.1 million in a January 2017 bankruptcy auction.
Cristina Seeraj, of Frackville, attended the grand opening, looking for winter boots. Her family had shopped at the Frackville store.
“I loved going there and my husband could spend hours in there. We’re happy that they’ve opened here. It’s close and it’s affordable,” Seeraj, a mother of four, said. Three of her children play basketball and soccer, she said, and Dunham’s has a good selection for athletic wear and supplies.
Chris Webb spent time in the hunting department Friday.
“After they closed the store in Frackville, I was going to the one in Hazleton, but this is much closer. I wanted to scope everything out and see where everything is,” Webb, of Mount Carmel, said.
The outdoors and hunting selection also drew custom- ers Mark Hoff and Nikole Haller, both of Shenandoah.
“We’re Christmas shopping for my brothers. For myself, I like coming in here and looking at the hunting supplies and the guns,” Hoff, a member of the Army National Guard, 1st Battalion, 109th Infantry in Tamaqua, said.
Meanwhile, Erin Loftus, a for mer customer at the Frackville store, also found some Christmas gift ideas.
“This store has a lot more to choose from,” Loftus, of Schuylkill Haven, said. She arrived as one of the first 100 in the door and received a free Dunhams’ Sports T- shirt.
“I’ll be doing more shopping here. We don’t have much shopping left anymore in Schuylkill County and now you don’t have to drive far,” Loftus said.
In addition to the T- shirt giveaway to the first 100 customers Friday, there was also free 6- packs of Coke or Diet Coke to anyone making a purchase of $ 10 or more, while supplies lasted. Guests were treated to free refreshments and balloons.
Today, the first 100 adults will receive a Dunham’s Sports baseball cap. On Sunday, the first 50 people/ families in line will receive a $ 10 Dunham’s Sports gift card.
According to a corporate release, the opening of the Pottsville location is the 29th Dunham’s Sports store in the state and marks more than 230 stores chainwide.
“The new Pottsville store offers a full line of traditional sporting goods and athletic equipment, as well as a wide variety of active and casual sports apparel and footwear featuring Under Amour, Nike, adidas, Skechers and more.
“There will be a large selection of athletic and outdoor apparel, a fitness department, plus a large value area featuring footwear at savings of 30 to 50 percent off. The expanded outdoor department will offer more from your favorite brands like Remington, Rocky, Smith & Wesson and Crosman, plus a large offering of kayaks, canoes and stand- up paddleboards. The store will also have a Fairway Center golf shop featuring top golf brands such as Taylormade, Titleist, Callaway and Cobra,” the release said.
Store hours are 9 a. m. to 9: 30 p. m. Monday through Saturday, and from 10 a. m. to 6 p. m. Sunday.
Kerri Bundy, general manager, center, reacts after cutting the ribbon for the opening of Dunham’s Sports on Friday at the Fairlane Village mall in Pottsville. Holding the ribbon, at left, is Mel Fredericks, hunting manager KTL.
John Verdensky, Saint Clair, shops in the hunting department at Dunham’s.
The store includes a section for golfers with a variety of golf clubs and accessories, left, and a fan gear section, right, which Jack Bernathy, Gilberton, browses through on Friday.
Cristina Seeraj, Frackville, shops for shoes Friday at Dunham’s Sports at the Fairlane Village mall, Pottsville.