The Saratogian (Saratoga, NY)

Five questions

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1What is circuit Flower?

circuit Flower, in its current iteration, is really just umbrage for all the freelance work i do. Most of what i do, to pay the rent, is website design and interactiv­e media, but occasional­ly this includes interactiv­e electronic­s. My long-term goal is to redefine web interfaces, to include “devices” that are less composed of cold, hard plastic and metal, and include a more tactile experience, with textiles and immersive environmen­ts.

2Why did you start the business? i’ve been working on some of these projects for the past few years — some for the past decade — but have become more serious about Web integratio­n, as a marketable product, in the past year.

3What is your favorite invention so far? it’s so hard to decide! i do love the Ode to helen Keller, but i still think the circuit Flower is my favorite because the concept of alternativ­e Web interfaces has so much potential.

4How has working at the Center of Gravity helped you with your endeavors? The support. The freedom. The feeling like anything is possible, and that i’m not crazy for imagining things that won’t necessaril­y be marketable in the immediate future.

5What do you like about what you do? i love incorporat­ing tactile experience­s with visual interfaces. i can also sit and code websites for about 13 hours straight without looking away.

 ??  ?? Amanda Ervin: A young business owner from Saratoga who works from Tech Valley Center of Gravity in Troy. Before starting her company circuitFlo­wer, Ervin studied combined media at the University at Albany.
Amanda Ervin: A young business owner from Saratoga who works from Tech Valley Center of Gravity in Troy. Before starting her company circuitFlo­wer, Ervin studied combined media at the University at Albany.

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