New name set for juice line
Spa City business planning new moniker for wholesale operation
SARATOGA SPRINGS, N.Y. » A Spa City business is changing the name of its growing wholesale juice operation.
At the end of the month, Saratoga Juice Bar will launch Legacy Juice Works, the company’s new brand name for its wholesale juice business.
“As our wholesale presence grows, we believe it is important to have a universal name that pays tribute to the legacy of wellness that Saratoga Springs has enjoyed for over 200 years and readies us for national growth,” cofounder and co-owner Christel MacLean said in a press release.
The decision to change the wholesale brand name came about for two reasons: one being a settlement with a local business that challenged their right to use the Saratoga name; as well as the cold pressed juice company’s tremendous growth in wholesale distribution, MacLean explained in the release.
With production taking place in Brooklyn and now in Los Angeles the company’s plan is to take Legacy Juice Works from coast to coast.
“We are deeply inspired by Saratoga Springs’ 200-year legacy of health and wellness and believe that our origin story is a component of our success to date,” added cofounder and coowner Colin MacLean.
In addition to the flagship retail store in Saratoga Springs, which will keep the name Saratoga Juice Bar, the company’s line of cold pressed juice and wellness shots can be found in more than 500 locations including 104 Price Chopper/Market 32 grocery stores, 78 Wegmans grocery stores, 160 CVS stores in Boston and the NY Metro area, 55 Hannaford gro-
cery stores, Whole Foods Albany, Healthy Living Market, GAP Headquarters NYC, Peapod Home Delivery, plus Aramark and Sodexo food service facilities.
The juices are also available in numerous corporate venues, coffee shops, specialty food markets, colleges and universities, food co-ops, spas, salons, gyms, wellness studios, restaurants and hotels.
“Foremost to our success is that our cold pressed juices are crafted with care and then placed through a cold water pressure process that retains 100 percent of all the vitamins, minerals, and live enzymes of natural whole food. No water, no purees – just juice – made with delicious fresh produce,” Colin said in the release. “The mission of Legacy Juice Works is to provide our wholesale customers with the same 100 percent natural, nutrientfilled, cold pressed juices with innovative flavors and functional ingredients.”
In the middle of a capital raise, the company has plans for many other new products as well as a long awaited e-commerce platform that will allow for additional sales nationwide.
Looking ahead, Legacy Juice Works will have a strong social mission as well.
“Both our wholesale and retail businesses will continue to support various health, education and wellness-related organizations locally and nationally,” Christel said in the release. “In particular, we have selected the two charities that we will formally support in 2018 with a percentage of our sales proceeds going to Breast Cancer Research Foundation and Feeding America. We want to share the rich history of Saratoga Springs with a broader audience and ensure that its legacy lives on in Legacy Juice Works.”
More information on Legacy Juice Works is available online at www.legacyjuiceworks.com.