OPEN FOR BUSINESS
Palette Upstairs celebrates with Broadway ribbon cutting
SARATOGA SPRINGS, N.Y. >> Palette Upstairs, a coworking space located upstairs from the Palette Cafe on Broadway, held its ribbon cutting on Nov. 7. The space is now open for business for founding members, and will be opening up to more membership subscribers soon.
Owner Catherine Hover came up with the idea for the diverse space, focused on supporting women in career and life, last fall. In May of this year she signed the lease for the space above Palette Cafe, and on Thursday she officially opened it.
Palette Upstairs features areas for meetups, semi-private desks, business services, the “Not So Boring” boardroom, a private back patio and more. Its amenities support the notion that you can do
anything you want with the proper resources at your disposal.
“We want to support women in career and life,” said Hover. “We’re going above and beyond just a desk or an office or a space. We’re looking at the whole picture.”
All the costs of getting Palette Upstairs up and running were paid entirely by the community. The cowork space is only accessible to paying members, and it was the founding membership subscriptions that funded everything.
“Right now, we have a waiting list for more memberships, because one of the perks of a founding membership subscription is the privilege of exclusive access to the space for a period of time,” Hover explained. “Now that we’re open, we need to give our founding members a couple of weeks to take advantage of the space.”
Once memberships become available, which Hover expects will be in a few weeks, they can be purchased at a variety of rates including yearly, monthly, and daily.
At the ribbon cutting, a long line of people were there to speak about the new business, and to praise Hover for her accomplishment.
“Every ribbon cutting is the celebration of a dream come true,” said Todd Shimkus, president of the Saratoga County Chamber.
“Your business is your baby,” said Senator Daphne Jordan. “You have to coddle it and nurture it, and help it to grow and flourish. It’s great to see a young entrepreneur helping Saratoga.”
Assembley woman Carrie Woerner gave high praise to Hover, telling her, “you are a new generation continuing a line of women with small businesses investing in Saratoga. Thank you for making such a bold statement about the future of this community. The future is young women entrepreneurs.”
Newly re-elected commissioner of finance Michele Madigan told the assembled crowd, “this woman is an inspiration. I’ve got some ideas - you’re never too old to start a business, and when I do, I’m coming here to make it happen.”
Community development planner Lindsey Connors, at the ribbon cutting on behalf of the mayor, felt similarly. “We thrive best in places where we feel supported, and Palette Upstairs offers a safe space,” she said.
Also there to support Hover’s newest business were Capital Region Chamber membership executive Sabrina Heilmann and Adirondack Trust president Steve Von Shenk. Adirondack Trust is Palette Upstairs’s corporate sponsor. Hover also got a great deal of support from her 5-yearold daughter Posey, who was close by her mother’s side during the whole event.
After the ribbon was cut, guests enjoyed cake, champagne, and the opportunity to explore the space.
“I’m so excited, because now the real work begins,” commented Hover’s friend and business partner Marcella Hammer, the “resident unicorn” and general manager of Palette Cafe. “I’m so excited for the community building and the support that’s going to happen.”
“I think it’s incredible,” said founding member Sara Sandidge. “Having moved here recently from New York City, I was worried about finding a community, and this is exactly what I was hoping for.”
While Palette Upstairs focuses on supporting women in career and life, the workspace is not an exclusive “girls club.” Membership is open to all, and Hover says there are already 2 male subscribers on the roster.
Now that the business is officially open, Hover is taking a much-deserved break. As of press time, she is off on a short vacation to Disney World, hopefully finding some opportunities to relax, spend time with her family, and see “The Mouse.”
People interested in a Palette Upstairs membership are encouraged to join the waiting list or come in for a tour.
For more information about subscription levels and pricing, visit https://thepalettecafe.com/paletteupstairs.
With support from her daughter Posey, Catherine Hover welcomes and thanks everyone attending the Palette Upstairs ribbon-cutting ceremony.
From left to right: Palette Cafe general manager Marcella Hammer, Palette Upstairs founding member Sara Sandidge, and Palette Cafe and Palette Upstairs owner Catherine Hover.
The cake at Palette Upstairs ribbon cutting celebrates that the business’s start up costs were entirely “self funded.”
Catherine Hover poses with Commissioner of Finance Michele Madigan and Hover’s daughter Posey after receiving a proclamation from the city.
Catherine Hover receives a proclamation from Senator Daphne Jordan.
Palette Upstairs owner Catherine Hover prepares to cut the ribbon.
Saratoga County Chamber President Todd Shimkus welcomes everyone to the ribbon-cutting ceremony.