‘MASK-UP’ CAMPAIGN
City officials unveil ‘mask-up Saratoga Springs initiative to promote public health
SARATOGA SPRINGS, N.Y. » When it comes to wearing masks for public safety, Saratoga Springs city officials aren’t horsing around. Elected officials, community leaders, and business owners came together on the steps outside City Hall on Friday afternoon to reveal a new “mask-up Saratoga Springs” campaign.
City Commissioner of Finance Michele Madigan spoke to how the idea for the sign campaign came to fruition.
“We’ve been talking about if for a little while at our city council meetings and finally brought a group together of community leaders, business owners, city hall officials, who are all represented here today,” Madigan remarked.
“You can see it follows sort of a traditional Victorian theme,” Madigan continued on the theme of the signs.
“We worked with Baker Public Relations on this theme. We all came together, outlined a theme and they helped us with the overall design. We really wanted to represent Saratoga Springs to the best extent of what we believe we are possible,” Madigan added on the collaboration for the concept.
The signs, which are being placed throughout the city, depict messages of public safety with a connection to signature iconic symbols of Saratoga.
Among some of the messages on the signs are: “mask-up Saratoga Springs,’ “health, history
"There are simple steps that we can all take to protect ourselves, our loved ones, our city, our downtown, our vital businesses. That’s wearing a mask, washing your hands or using hand sanitizer, and, of course, social distancing." — Saratoga Springs Commissioner of Finance Michele Madigan
and horses,” “don’t horse around, practice social distancing and stay one horse length apart,” “stay on Pointe, wear a mask,” and “spring for cleanliness and wear a mask.”
“There are simple steps that we can all take to protect ourselves, our loved ones, our city, our downtown, our vital businesses,” Madigan said.
“That’s wearing a mask, washing your hands or using hand sanitizer and of course, social distancing,” Madigan added on basic hygiene measures everyone should practice to remain healthy.
Saratoga Springs Mayor Meg Kelly also commended the work put into the campaign.
“I think it’s a great thing to do for the city and I thank our community for joining in on this,” Kelly remarked. “It is all about keeping Saratogians and our visitors healthy. So we all want to be aware that we still have to keep wearing our masks and that wearing our masks will keep our downtown vibrant,” Kelly added on how she hopes the campaign will benefit the health and economy of the city.
In addition to the “maskup Saratoga Springs” signs being placed throughout the city, Madigan noted the city will also have a second phase of their campaign, which encompasses social media tips and reminders, as well as public service announcements from community leaders and healthcare workers.