Beauty boutique focuses on service
Celebrating its eighth year in business this month, Clay Roots Beauty & Facial Boutique has become a destination for relaxation to residents of Hot Springs and beyond.
Owner Kimberli Garner calls the staff her “Clay Roots family,” saying they all share an incredible bond and she feels like a mother figure to each of them. But the focus always remains on the clientele served there. She said, “We are here to pamper our customers,” making sure to offer a soda, water or wine to all who come in for services, whether those be for hair, skin, nails or body.
In deciding on a name, Garner wanted to go with words that evoked warmth without being too feminine, as they cater to both men and women. “Clay” describes the earthy, pliable space where “Roots” can grow to form a firm and secure foundation. Combined, the imagery describes her dream of helping people transform themselves within an environment that feels soft and soothing.
The recognizable logo, showing a female figure rising from a system of roots, was developed by Garner's daughter, Ericka Garrett, who has also become a licensed cosmetologist since the boutique opened. Though she's been involved with Clay Roots since its beginning, Garrett can now offer her hairstyling flair to customers, and counts her mother as one who she's crowned with signature tresses.
All manner of hair treatments are available, from cut and color to products derived from pure plant extracts and essential oils. Additional services include manicures and pedicures, chemical peels, microdermabrasion, photorejuvenation, several facial treatments to combat issues like age spots, fine lines, rosacea and acne, along with eyelash extensions, lash and brow tinting, and waxing.
Their nail artist specializes in freehand design, and massage types are varied — from foot reflexology, to hot stone treatments, and prenatal mas- sage for expectant mothers who have reached at least 13 weeks.
Garner said she's always been interested in skincare and the beauty business, and enjoys personal interaction. Having the boutique allows her to combine those facets, and it also presented the opportunity to expand her own education. Four years ago, she decided to reach the next level of her passion by becoming a licensed aesthetician. Now, she can help clients through personalized advanced facial treatments based on individual needs.
She indeed knows the importance of paying attention to skin, as Garner was previously diagnosed with skin cancer. She utilizes that experience in a positive manner by helping to educate her customers, encouraging them to be proactive when it comes to self-care. She is able to laud the use of sunscreen, while at the same time helping them feel better immediately through the talents of her facial services.
Additionally, Clay Roots carries makeup, skincare products and soaps that people can take home for themselves. An array of Bathhouse Soapery & Caldarium items, made in downtown Hot Springs, are sold, along with the Eminence Organic Skin Care line from Hungary.
The bare Minerals makeup line is offered, and many customers come in exclusively for those products. No appointment is required for a makeup consultation, but makeovers should be scheduled in advance for events like prom, homecoming and weddings. Needs can be addressed including acne-prone skin, anti-aging, oily skin, and dehydrated mature skin.
To keep the Clay Roots name relevant online, marketing is done by Cari Brady, and Garner said her skills are crucial to the business' promotion on web searches and social media, keeping both locals and those out of the area abreast of boutique information.
Garner knows the past eight years couldn't have been successful without clients. She said, “We love our customers. We know there are tons of salons out there, and we want to set ourselves apart going beyond with our customer service, caring and experience.”
Both those familiar with Clay Roots and those who have never visited can get a glimpse of the atmosphere there during an upcoming anniversary celebration, set for 11 a.m. to 4 p.m. Oct. 28. Attendees can enjoy refreshments and games, while taking advantage of discounts and free gifts with purchases. Door prizes will also be given away. In addition, Dr. James Campbell from Hot Springs Surgery & Vein Clinic will be doing Botox treatments, which should be scheduled before event day.
All involved are thrilled to mark this success and excited to throw a party honoring their beauty business.
Clay Roots is located at 241 Cornerstone Blvd., and hours of operation are 10 a.m. to 4 p.m. Mondays, and 9 a.m. to 5 p.m. Tuesday through Saturday.
Most appointments should be booked at least a week in advance, but accommodations will be made to book sooner if possible, and walk-ins are available as staff can provide. Call 525-8811 to book services.
the staff of clay roots beauty & Facial boutique, including owner Kimberli Garner, seated at center in white.