Jazzercise makes bold new statement: ‘You Think You Know Us, But You Don’t’
Jazzercise Inc. has unveiled a new look, new voice and new class offerings. The company recharged its brand identity to reflect the calorie-crushing intensity of its workouts and confront the misconception that Jazzercise hasn’t evolved from its meteoric rise in the 1980s. “The new brand expression is edgy, intense, hard hitting and modern, mirroring what customers experience in class today,” states the press release.
“Jazzercise is a pulse-pounding, bass-dropping fitness program that gets results … fast. It’s a calorie-torching, hip-swiveling dance party workout with a hot playlist to distract from the burn. Customers can incinerate up to 800 calories in one 60-minute class.” There are a variety of classes to choose from, including Strike, Fusion, Core, Strength and the newest class offering, Dance Mixx. Dance Mixx fuses dancebased cardio with strength training for a core chiseling workout that blasts fat. Dance Mixx has been added to the class lineup starting this month.
“Some people still think legwarmers and leotards when they hear Jazzercise, but we left the ’80s behind a long time ago,” said Judi Sheppard Missett, Jazzercise founder and CEO. “Jazzercise is the original dance party workout and 45 years later, we continue to transform the bodies and lives of our customers because we know how to get results and keep it fresh. We constantly evolve our workouts, mixing in new music, new moves and new classes to keep it challenging. Today we recharged our brand to reflect the edge, energy and intensity of our classes and to reach out to a new audience with a bold new message: You think you know us, but you don’t.”
The company is proud to reveal the new identity of its iconic brand. Campaigns will feature a new visual expression that focuses on intensity and results and a new logo and brand mark that both honor the company’s 45 years of leadership in dance fitness and push it forward with bold colors and a clean edge. New, hard-hitting, outspoken messages will confront head-on any misconceptions.
“We are excited to challenge consumers who don’t know how powerful and transformative our workouts are to take a new look at Jazzercise,” said local Jazzercise instructor Rene Burns.
Jazzercise in Hot Springs is located at 2230 Malvern Ave. For a class schedule, go to http://jazzercise.com or call 800-FIT-IS-IT or 501617-9280.
Jazzercise is one of the world’s leading dance fitness companies with 8,300-plus franchisees teaching 32,000plus classes per week in 32 countries around the world. Instructors train every year to master the Jazzercise method, which fuses cardio, resistance training, Pilates, yoga, kickboxing and the demanding forms of dance. Classes include Fusion, Strike, Core, Strength and Dance Mixx. With constantly changing moves, new beats, a variety of workouts and calorie-crushing intensity, customers can expect to feel results after three classes and expect to stick with it.
“Join us during October to see what we are all about! Enjoy seven free consecutive days of our heart pumping and strength building classes! See what everyone is talking about … #the new Jazzercise!”
“Stop working out and start working it … with Jazzercise.”