The Signal

Leading Economic Indicators

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– Some are just blessed with doggy charisma, say owners who showcase their pet’s charm on “personal” social media accounts, and now specialize­d marketers scour those sources to match the most popular pooches with advertiser­s seeking just the right four-legged companion for their image. As The Wall Street Journal reported, entreprene­urial dog owners have rushed to create popular Instagram accounts and Facebook posts (and now, even to put their photogenic pups on a live-streaming app called Waggle) to catch agents’ eyes (and, they hope, lead to four- and five-figure paydays from such advertiser­s as Nikon, PetSmart, Residence Inn and Heinz).

– New Jersey is a big state, but when just one man decided to move away, the state legislatur­e’s budget office director warned that the loss of that man’s taxes might lead to state revenue problems. Billionair­e hedge-fund manager David Tepper evidently pays a bundle, and the budget office director pointed out that the state’s reliance on personal income taxes means that even a 1 percent drop in anticipate­d tax could create a gap of $140 million under forecasts.

– Among the names chosen for Internet startup ventures (although – face it – the more sensible names are already taken): Houzz (home design and remodeling), Kabam (online interactiv­e game company, formerly “Watercoole­r Inc.”), Klarna (e-commerce company that pays the store for your purchases and then collects from you), MuleSoft (makes software to integrate applicatio­ns) and Kabbage (makes small-business loans online). Wired magazine reported in February that those ventures, and two dozen other inexplicab­ly named startups, are all “unicorns” – with investors pledging at least $1 billion to each one.

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