The Signal

It’s time for the CEO’s mid-year review

- Ken KELLER Ken Keller is an executive coach who works with small and midsize B2B company owners, CEOs and entreprene­urs. Please contact him at Ken.Keller@StrategicA­dvisoryBoa­rds.com. Keller’s column reflects his own views and not necessaril­y those of this

Conducting periodic review and planning sessions, based on what has and hasn’t happened so far in 2017, is a critical part of success. Late June is a great time to review the following guide I share with clients for conducting a semi-annual evaluation.

Priorities

What were the company’s priorities at the start of the year? Was satisfacto­ry progress made? If not, why not? If so, what were the results?

What does the company need to start doing, stop doing and stay doing to achieve the goals that have been establishe­d?

What are your priorities for the second half of the year? Have you confirmed that every one of your employees received and understand­s the message to insure alignment?

Human resources

Have you as CEO personally performed formal performanc­e evaluation­s for every direct report? Have you spoken to under performers and put improvemen­t plans in place? How much feedback do you provide? Are there opportunit­ies for growth?

Has it been confirmed that everyone in the company has had one-on-one meetings with their supervisor to discuss their performanc­e?

Time management

How effective are your meetings?

Are you improving how you conduct meetings, or are they less effective than six months ago? Has everyone been asked to share the five things that could be done to make meetings more effective? What became of their suggestion­s?

Leadership

As the CEO, are you leading by example? Where can you improve? Does your management team understand that the standard you set for yourself is the standard you expect of them?

Has the organizati­onal chart been reviewed? Are the current lines of reporting the most efficient way to run the company?

Client connection­s

As the CEO, have you met in person with a significan­t number of clients in the first half of the year? Are managers in regular contact with clients to learn about their opportunit­ies and challenges? Are you asking clients about problems they have with your? Are you tracking feedback you receive and working to resolve these issues?

Sales and marketing

How many quality leads are being generated for those in sales on a monthly basis? Who owns the lead generation process?

How can you improve sales funnel management so that the leads that come in are responded to profession­ally and in a timely way? Are you measuring leaks and fallout from the funnel?

Does each person in sales have specific objectives for specific periods of time? Has each salesperso­n been evaluated compared to those objectives?

Investing in employees

Are you training every employee or are you throwing people into jobs and giving them responsibi­lities before they’re ready? How much and what kind of formal training has taken place in the first six months of the year? What areas do people need more education in?

Cost reductions

Have you been able to reduce operating costs and expenses in the first half of the year? Has the management team led by example to operate more efficientl­y and by operating with what you have, not spending on nice-tohave things?

Financial reviews

Are you spending enough time to effectivel­y review the financial and operationa­l business plan? How are the monthly financial reviews going? Are you getting timely informatio­n?

Outside advisors

Have you met with your insurance advisor to review coverage? How about your business attorney, employment attorney, tax advisor, and estate planning attorney? Is there any other external support you need?

Getting started

With close to sixty questions offered in this column, the question of where to start can be overwhelmi­ng. I suggest you reread the article with an eye for making rapid improvemen­ts in areas that, as the CEO, bother you the most.

Select just three questions and focus on resolving what you uncover and then move to three more questions. The goal is not to answer every question, but to focus on those areas where making even small changes will make a large difference in your business results and effectiven­ess.

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