Giant revamps grocery subscription service
Giant announced Jan. 19 that it is offering a new subscription service to its online Giant Direct customers.
In a press release, the Carlisle, Cumberland County-based grocery store said Choice Pass represents the company’s next step in enhancing its holistic online experience while keeping its focus on helping families save time so they can find more time to gather around the table.
Choice Pass provides unlimited free delivery and pickup for the price of $98 per year. It will replace PodPass, which was $119 per year. With Choice Pass, customers can order as often as they like and never pay a delivery or pickup fee.
“The demand for online grocery services has sky-rocketed over the past year, far surpassing the growth that was originally predicted,” said
Matt Simon, chief marketing officer, The Giant Company, in a statement. “The same holds true for Giant Direct, where we’ve seen online customers grow each month. Today’s families are strapped for time and Choice Pass simplifies shopping with an easy solution that helps save them time and money, without compromising on quality, giving them more time to come together at their table and connect over a meal.”
Choice Pass will continue to offer a monthly option of $12.95 for unlimited free pickup and delivery offered. For individual orders, the pick-up fee is $2.95 with a minimum order of $30 required; the delivery fee for an individual order is $7.95 with a minimum order of $60.
“Currently, one-third of our customers engage with us digitally,” Simon said. “As that number grows, given the renewed interest in subscription services,
especially grocery delivery, Choice Pass also positions us for future growth in the expanding digital
landscape,”
Giant introduced the Giant Direct brand in February 2019 when it debuted its first e-commerce hub in Lancaster.
Customers across 90% of the company’s footprint have access to online grocery ordering and delivery services. Giant has six locations in Berks County.