New video will promote all things Rockmart
Members of the Rockmart Business Alliance are gearing up for a new marketing campaign that will spread the word about all that the city has to offer.
As one strategy, RBA members are planning a video that will show many attractions of the downtown area, including the scenic beauty of Euharlee Creek – called “she laughs as she runs” by Native Americans - which is already a favorite of tourists. Visitors can follow the creek through the city and to the border of Seaborn Jones Memorial Park. The park hosts the Homespun Festival each year and during quieter times offers a gazebo, pavilions, picnic table, and barbecue pits. The park is conveniently located next to the Silver Comet Trail.
People often pause to take photos near the Veterans’ Memorial built to recognize fallen heroes of past wars. The historic churches and facades of the quaint buildings get their fair attention as well. Other visitors may bicycle down the recreational trail that stretches across Polk County and walk around the community, and stop to find a place to eat lunch.
The Business Alliance members want to give visitors reasons to visit the city and then give them more reasons to come back again. They imagine that many out of town visitors who visit Rockmart for the WELSHfest or Homespun Festival will find new attractions requiring a return visit, including the old Van Wert Church near Rockmart, which is being restored by members of the Euharlee Valley Historical Society, and the downtown museum where the heritage of local families is preserved.
“You have a real jewel waiting to be discovered,” said Charles
Sloman, who was visiting from what he described as the “cold north country.”
Rockmart business owners are also planning activities that would swell numbers during the next several months. They plan to host a food truck event that would include a program of music featuring local talent or an out of town band. A schedule for when the food truck based event is set to start will be announced soon.
The new marketing program was part of the business discussed at the recent RBA meeting at which Kenny Teal and Brenda Leslie agreed to remain in their positions of president and secretary-treasurer, respectively, until January 2016, when Tammi Stollberg will become president and Cathy Matthews will assume the secretarytreasurer duties.
City council member Sherman Ross reported the anticipated vote by the city council on city ordinances regulating the upkeep of the downtown area should occur at the council’s May 12 meeting. Interest in revisiting and putting more teeth into existing ordinances was sparked during the April session.
Council member Ross said the group could expect documents to be approved that would address upkeep and repair of abandoned and blighted properties.
Additionally, he said City Manager Jeff Ellis has announced grass cutting and clean up of the downtown area will be ongoing as the weather improves.
Mayor Steve Miller said Rockmart’s downtown area is similar to the one in Cave Spring, which is filled with unusual shops that bring people in to purchase goods.
“We have great scenic beauty, a recreational trail that draws hundreds of visitors from throughout the nation, historic structures and annual activities such as Homespun and WELSHfest,” he said. “There could be many more and the city is committed to the continued growth and prosperity brought by tourists who come here to enjoy what we sometimes take for granted,” Smith said.
Downtown Rockmart will take center stage in a new marketing video being developed by the Rockmart Business Alliance.
Various scenes of Rockmart life will be depicted in a new marketing video being produced by the Rockmart Business Alliance.