New video will pro­mote all things Rock­mart

The Standard Journal - - FRONT PAGE - From Staff Re­ports

Mem­bers of the Rock­mart Busi­ness Al­liance are gear­ing up for a new mar­ket­ing cam­paign that will spread the word about all that the city has to of­fer.

As one strat­egy, RBA mem­bers are plan­ning a video that will show many at­trac­tions of the down­town area, in­clud­ing the scenic beauty of Euharlee Creek – called “she laughs as she runs” by Na­tive Amer­i­cans - which is al­ready a fa­vorite of tourists. Vis­i­tors can fol­low the creek through the city and to the bor­der of Seaborn Jones Me­mo­rial Park. The park hosts the Home­spun Fes­ti­val each year and dur­ing qui­eter times of­fers a gazebo, pavil­ions, pic­nic ta­ble, and bar­be­cue pits. The park is con­ve­niently lo­cated next to the Sil­ver Comet Trail.

Peo­ple of­ten pause to take pho­tos near the Vet­er­ans’ Me­mo­rial built to rec­og­nize fallen he­roes of past wars. The his­toric churches and fa­cades of the quaint build­ings get their fair at­ten­tion as well. Other vis­i­tors may bi­cy­cle down the recre­ational trail that stretches across Polk County and walk around the com­mu­nity, and stop to find a place to eat lunch.

The Busi­ness Al­liance mem­bers want to give vis­i­tors rea­sons to visit the city and then give them more rea­sons to come back again. They imag­ine that many out of town vis­i­tors who visit Rock­mart for the WELSHfest or Home­spun Fes­ti­val will find new at­trac­tions re­quir­ing a re­turn visit, in­clud­ing the old Van Wert Church near Rock­mart, which is be­ing re­stored by mem­bers of the Euharlee Val­ley His­tor­i­cal So­ci­ety, and the down­town mu­seum where the her­itage of lo­cal fam­i­lies is pre­served.

“You have a real jewel wait­ing to be dis­cov­ered,” said Charles

Slo­man, who was vis­it­ing from what he de­scribed as the “cold north coun­try.”

Rock­mart busi­ness own­ers are also plan­ning ac­tiv­i­ties that would swell num­bers dur­ing the next sev­eral months. They plan to host a food truck event that would in­clude a pro­gram of mu­sic fea­tur­ing lo­cal tal­ent or an out of town band. A sched­ule for when the food truck based event is set to start will be an­nounced soon.

The new mar­ket­ing pro­gram was part of the busi­ness dis­cussed at the re­cent RBA meet­ing at which Kenny Teal and Brenda Les­lie agreed to re­main in their po­si­tions of pres­i­dent and sec­re­tary-trea­surer, re­spec­tively, un­til Jan­uary 2016, when Tammi Stoll­berg will be­come pres­i­dent and Cathy Matthews will as­sume the sec­re­tary­trea­surer du­ties.

City coun­cil mem­ber Sher­man Ross re­ported the an­tic­i­pated vote by the city coun­cil on city or­di­nances reg­u­lat­ing the up­keep of the down­town area should oc­cur at the coun­cil’s May 12 meet­ing. In­ter­est in re­vis­it­ing and putting more teeth into ex­ist­ing or­di­nances was sparked dur­ing the April ses­sion.

Coun­cil mem­ber Ross said the group could ex­pect doc­u­ments to be ap­proved that would ad­dress up­keep and re­pair of aban­doned and blighted prop­er­ties.

Ad­di­tion­ally, he said City Manager Jeff El­lis has an­nounced grass cut­ting and clean up of the down­town area will be on­go­ing as the weather im­proves.

Mayor Steve Miller said Rock­mart’s down­town area is sim­i­lar to the one in Cave Spring, which is filled with un­usual shops that bring peo­ple in to pur­chase goods.

“We have great scenic beauty, a recre­ational trail that draws hun­dreds of vis­i­tors from through­out the na­tion, his­toric struc­tures and an­nual ac­tiv­i­ties such as Home­spun and WELSHfest,” he said. “There could be many more and the city is com­mit­ted to the con­tin­ued growth and pros­per­ity brought by tourists who come here to en­joy what we some­times take for granted,” Smith said.


Down­town Rock­mart will take cen­ter stage in a new mar­ket­ing video be­ing de­vel­oped by the Rock­mart Busi­ness Al­liance.

Var­i­ous scenes of Rock­mart life will be de­picted in a new mar­ket­ing video be­ing pro­duced by the Rock­mart Busi­ness Al­liance.

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