The Standard Journal
Nordstrom to drop Ivanka Trump’s lines
NEW YORK — Nordstrom says it will stop selling Ivanka Trump clothing and accessories, creating some questions about the future of the brand elsewhere.
The Seattle-based department store chain said the decision was based on the sales performance of the first daughter’s brand. Neiman Marcus may be the next one to pull back on the label, as the branded jewelry is nowhere to be seen on the upscale retailer’s website as of Friday.
“We’ve said all along we make buying decisions based on performance,” said Nordstrom in a statement emailed to The Associated Press. “We’ve got thousands of brands— more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business.”
Nordstrom said that each year the chain cuts about 10 percent and refreshes its assortment with about the same amount.
“In this case, based on the brand’s performance we’ve decided not to buy it for this season,” Nordstrom added.