Hur­ri­cane Irma set records for The Weather Chan­nel, too

The Standard Journal - - ENTERTAINM­ENT - By David Bauder AP Television Writer

NEW YORK — Hur­ri­cane Irma was a record­set­ter for The Weather Chan­nel, too.

The Nielsen com­pany said an aver­age of 3.29 mil­lion peo­ple watched the net­work on Sun­day as the deadly storm blew over Flor­ida. Me­te­o­rol­o­gists were sta­tioned all over the state, of­fer­ing live shots in the in­tense wind and rain.

The Weather Chan­nel’s pre­vi­ous record was only a day ear­lier, with the 2.82 mil­lion peo­ple who watched the storm ap­proach on Satur­day. Be­fore that, the stan­dard came with the 2.48 mil­lion peo­ple who watched Hur­ri­cane Irene in 2011.

“The fact we achieved our high­est rat­ings in the history of The Weather Chan­nel dur­ing Irma is a tes­ta­ment to the trust we have built with our view­ers for de­liv­er­ing im­por­tant, life- sav­ing in­for­ma­tion when they need it most,” said net­work CEO Dave Shull. “I am so proud of our staff for their hard work dur­ing this storm.”

More than 10 mil­lion peo­ple watched ei­ther The Weather Chan­nel or the three ca­ble news net­works on Sun­day night, and TWC beat CNN, Fox News Chan­nel and MSNBC. The Weather Chan­nel had 3.54 mil­lion view­ers in prime time, com­pared with 205,000 view­ers on the same night a year ago, Nielsen said.

De­spite that cov­er­age, and with much of Flor­ida out of power, Nielsen es­ti­mated nearly 24.4 mil­lion peo­ple watched the NFL game be­tween the Dal­las Cow­boys and New York Giants Sun­day night. That was even higher than the open­ing Sun­day- night game in 2016.

With two prime- time foot­ball games, NBC eas­ily won the week, av­er­ag­ing 10.5 mil­lion view­ers. CBS av­er­aged 4.6 mil­lion view­ers in prime time, Fox had 4.4 mil­lion, ABC had 4.2 mil­lion, Tele­mu­ndo had 1.6 mil­lion, Univi­sion had 1.5 mil­lion,

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